What's the point of even having one? Here's the point: A well-written mission statement provides a barometer for judging opportunities and ideas. It should help you to make decisions, but more importantly, it should help every single person in your organization make decisions.
Recently, we discussed the cultural and psychological meanings that color can carry, and why it's important to have a strategy in place regarding color when it comes to your company. We thought that this week, we'd share with you our own brand palette and what meanings we attach to each of our colors.