The mission of mission statements


What's the point of even having one? Here's the point: A well-written mission statement provides a barometer for judging opportunities and ideas. It should help you to make decisions, but more importantly, it should help every single person in your organization make decisions.

Getting stuff done with email


Because of the number of emails busy people receive each day, most people only skim emails. But don’t worry, it’s not hard to write emails to make them easily understood and easily responded to even if they aren’t read completely! Soon, you'll compose all your emails in an ultra-easy-to-respond-to way without even having to think about it, and instead of wasting your time with email, you'll be getting more done.

Sweet cherries and sweet design


Recently, we were working on producing a document that was packed full of juicy facts about Washington state cherry production. Unbeknownst to us, cherry farmers have been crushing it this decade, delivering nearly 60% of the US sweet cherries to all households. What's more, sales topped over $408M in revenue for Washington in 2015.

What color is your brand?


Color has the power to influence, attract your customers and leave an indelible impression. Strategically using color across all of the pieces associated with your brand can increase the impact of every ad or brochure you put into the world, and increase how memorable your brand is to both current and potential customers.

Customer service guinea pigs


Mr. Truffle is a welcome member of my work team and spends his time in my home office during the day. But in this case, it's not (just) because I'm a crazy guinea pig lady. Guinea pigs are valuable teaching tools for sales people, managers, and anyone who needs a good phone manner.

SSL Certificates


You've probably heard that Google has announced that it is going to start rewarding websites that use an "SSL Certificate" with increased search rankings, and soon after that, decreasing the search rankings of any website that doesn't use one. So you know it's important to talk to your web people about getting one... But what is this SSL certificate thing, and why does Google think they're so important?

Deciding how to calculate shipping costs for your online store


One of the largest decisions facing a new e-commerce entrepreneur is how to get their products to the customers that order them. Shipping is a real cost to you, and must be accounted for. But it can also be a deterrent to customers who are used to shopping in physical locations, or who have been basking in the glow of their Amazon Prime account.