LoanStar Home Lending

LoanStar Home Lending 2017-06-02T06:38:07+00:00

Project Description

We were referred to LoanStar through an existing client, when we were asked to assist in a Better Living Show event. That assistance quickly became full blown event management as the requirements grew. In a very short time (days!) we were able to secure a Mercedes and BMW dealership to participate with LoanStar, craft five banner ads, write a press release distributed throughout Portland and Southwest Washington, and assisted in the setup and planning of the website and event.

After that full throttle experience, LoanStar asked Marketing EQ to strike a balance wherein LoanStar became a priority client, as they were in high growth and needed a much greater level of marketing care and management than is typical for most clients. Julie, principal at Marketing EQ, took on sole responsibility for LoanStar’s public relations, social media for over 140 loan officers, the Mortgages at Work program, CFPB marketing communication, developing marketing for military branches and reverse mortgage programs, responsible for company bios, crafted and managed direct mail campaigns, managed local events, and generally managed the marketing for Bellevue, Vancouver, Yakama in Washington, Clackamas Oregon, and specialized teams and high producers in California.

Julie was also involved in LoanStar’s rebranding process during this time.

LoanStar’s top producers commented that they appreciated our high level of professionalism and care.

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