About Julie GorhamJulie is a marketing architect who develops foundations for sales growth and builds bridges to connect clients to their customers. Her customers appreciate her deep experience and ability to prioritize information and creatively translate it to a customer experience, content and visuals that resonate with any customers audiences.
Companies recognize that in order to keep up, they need more tools and expertise to create unique customer journey’s and measure ad and marketing performance. With over 4,000 software choices on the market and more emerging daily, it can feel pretty overwhelming.
How can you increase your odds of getting through the chain of contacts that stand between you and the business owner? Removing the barriers to a quick-hang up is a great start.
Buying digital ads means that once your ad is gone, it’s gone for good. Without a lasting presence how can your online presence grow? Is there a better way?
There is only one universal measure for cost comparison between digital and traditional media.
You’ve spent time and resources making your website top-notch. Your Facebook page is up and running. Maybe you have tried to boost a few of your posts, but noticed few results. Where are the customers?
Typically, advertising and marketing is a set percentage of gross revenue as it is an operational expense. The less you make, the larger the percentage based on your revenue is generally needed to make an impact. For many small businesses, the percentage of gross revenue that has to be devoted to marketing to help growth is around 15%.
Top of mind awareness to maintain and grow market share can only be achieved when consumers frequently see your messages over time, and your creative and content is appealing and memorable.
The value of a marketing budget is that it creates awareness, establishes brand differentiation so that you don’t get caught up in playing the price war game, drives sales, and captures and keeps new customers. In short, it’s a key factor in achieving and getting ahead.
Recently, we were working on producing a document that was packed full of juicy facts about Washington state cherry production. Unbeknownst to us, cherry farmers have been crushing it this decade, delivering nearly 60% of the US sweet cherries to all households. What's more, sales topped over $408M in revenue for Washington in 2015.
Color has the power to influence, attract your customers and leave an indelible impression. Strategically using color across all of the pieces associated with your brand can increase the impact of every ad or brochure you put into the world, and increase how memorable your brand is to both current and potential customers.
Our mission is to provide education and resources so you can become a green champion. We will share the secrets to sustainable success from local businesses and organizations in our own backyard. We invite you to join us and share your stories of success too. Your company may be in our next post!