October is upon us, and so are Google's sweeping new changes in how Google ranks your business website! But why, and what do you have to do to avoid penalties to your business?
Buying digital ads means that once your ad is gone, it’s gone for good. Without a lasting presence how can your online presence grow? Is there a better way?
You may have heard that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference?
There are four main categories where each page of your site is scored, and and all four are important to consider when formulating a search engine optimization (SEO) strategy for your online presence.
There is only one universal measure for cost comparison between digital and traditional media.
You’ve spent time and resources making your website top-notch. Your Facebook page is up and running. Maybe you have tried to boost a few of your posts, but noticed few results. Where are the customers?
Typically, advertising and marketing is a set percentage of gross revenue as it is an operational expense. The less you make, the larger the percentage based on your revenue is generally needed to make an impact. For many small businesses, the percentage of gross revenue that has to be devoted to marketing to help growth is around 15%.
Joomla, Drupal and Wordpress are all Content Management Systems, which means they handle the images and text that goes on the various pages, blog posts or products displayed on your website. But which one should you choose?
Top of mind awareness to maintain and grow market share can only be achieved when consumers frequently see your messages over time, and your creative and content is appealing and memorable.
If you're having trouble deciding about a design or brand, it may be because you haven't clarified the audience or the goals of the design in enough specificity. If the goal is simply to look nice, you're likely to end up in the land of conflicting personal opinions. For whom is it mean to "look nice," and why?