What every business owner MUST know before they make the decision about whether to invest in branding their business.
In general, "branding" is everything that you do to establish an image of your company in your customers' minds (and hearts!) This can include your logo, your company's written "voice," and even details like how you train your service staff to interact with customers.
If you're having trouble deciding about a design or brand, it may be because you haven't clarified the audience or the goals of the design in enough specificity. If the goal is simply to look nice, you're likely to end up in the land of conflicting personal opinions. For whom is it mean to "look nice," and why?
The color black has major cultural baggage associated with it, and for brands that want to feel welcoming, family friendly, homey or comfortable, this move can dramatically set them back.
What's the point of even having one? Here's the point: A well-written mission statement provides a barometer for judging opportunities and ideas. It should help you to make decisions, but more importantly, it should help every single person in your organization make decisions.
Recently, we discussed the cultural and psychological meanings that color can carry, and why it's important to have a strategy in place regarding color when it comes to your company. We thought that this week, we'd share with you our own brand palette and what meanings we attach to each of our colors.
Color has the power to influence, attract your customers and leave an indelible impression. Strategically using color across all of the pieces associated with your brand can increase the impact of every ad or brochure you put into the world, and increase how memorable your brand is to both current and potential customers.