If you're having trouble deciding about a design or brand, it may be because you haven't clarified the audience or the goals of the design in enough specificity. If the goal is simply to look nice, you're likely to end up in the land of conflicting personal opinions. For whom is it mean to "look nice," and why?
The color black has major cultural baggage associated with it, and for brands that want to feel welcoming, family friendly, homey or comfortable, this move can dramatically set them back.
Recently, we discussed the cultural and psychological meanings that color can carry, and why it's important to have a strategy in place regarding color when it comes to your company. We thought that this week, we'd share with you our own brand palette and what meanings we attach to each of our colors.
Recently, we were working on producing a document that was packed full of juicy facts about Washington state cherry production. Unbeknownst to us, cherry farmers have been crushing it this decade, delivering nearly 60% of the US sweet cherries to all households. What's more, sales topped over $408M in revenue for Washington in 2015.
Color has the power to influence, attract your customers and leave an indelible impression. Strategically using color across all of the pieces associated with your brand can increase the impact of every ad or brochure you put into the world, and increase how memorable your brand is to both current and potential customers.