In general, "branding" is everything that you do to establish an image of your company in your customers' minds (and hearts!) This can include your logo, your company's written "voice," and even details like how you train your service staff to interact with customers.
How can you increase your odds of getting through the chain of contacts that stand between you and the business owner? Removing the barriers to a quick-hang up is a great start.
You may have heard that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference?
There are four main categories where each page of your site is scored, and and all four are important to consider when formulating a search engine optimization (SEO) strategy for your online presence.
There is only one universal measure for cost comparison between digital and traditional media.
Typically, advertising and marketing is a set percentage of gross revenue as it is an operational expense. The less you make, the larger the percentage based on your revenue is generally needed to make an impact. For many small businesses, the percentage of gross revenue that has to be devoted to marketing to help growth is around 15%.
Top of mind awareness to maintain and grow market share can only be achieved when consumers frequently see your messages over time, and your creative and content is appealing and memorable.
Facebook tends to be one of the hardest social media platforms to compete on, but with any social arena, you might start to ask yourself: is going to all this trouble (and potential expense) to produce “social” content worth it?
There's one way in which your goals and Facebook's goals align perfectly: You both want people to want to read and interact with the content you post. Realizing this is how you start to win the Facebook game.
Mastering the complex and changing rule-set that Facebook requires of businesses to gain visibility feels impossible! But you know what else has complicated rules and ever-changing environments that most of us still engage with enthusiastically? Video games.
The color black has major cultural baggage associated with it, and for brands that want to feel welcoming, family friendly, homey or comfortable, this move can dramatically set them back.