In marketing and advertising we define customers within markets such as as primary, secondary, tertiary or transient.
We're about to do a deep dive into your customer segments in order to understand your market and who we need to connect with.
Let's start by looking at your NUMBER ONE customers: Your primary customers. Who are your easiest, most common and highest spending customers?
Please enter numbers only.
That's one customer segment down! You're that much closer to the marketing plan that will help you achieve your business goals.
Give yourself a pat on the back, and let's dive back in with secondary customers!
Secondary customers Important to sales, but you don't get as many of them. Perhaps they are slower to buy, or it’s a longer sales cycle and the risk to reach this customer is higher. Or, it's possible you haven't focused in on how to acquire them, but you need them.
That's another customer segment down! You're that much closer to the marketing plan that will help you achieve your business goals.
Stand up, stretch out, and have a drink of water. When you come back, we'll continue by defining your tertiary customers.
Tertiary customers They too represent a portion of your business but the sales are less predictable, or this may be a more challenging customer to acquire or manage. They could need your product or service much less often too. The market may be smaller for this one and there may be an area of growth.
That's three whole customer segments down! You're ALMOST done.
Have a cookie before you continue with the final segment: transient customers.
Transient customers This customer is infrequent and unpredictable. This could be a lower margin for your company as well. They may be outside of your target or primary service area so this customer may choose other companies when it's more convenient. Regardless, the financials reveal lowest sales.
You're amazing! That was a LOT of info to plow through.
>strong>Now submit your information, and you're done.