One option that you can control is inbound marketing. Couple this with SEO and you begin to create a vast footprint. No one can take it away from you. Once it’s out there, it’s out there forever, educating and attracting your market. You aren’t buying clicks, you’re creating lasting value and lasting beacons. Between blogging, images, video, social and search engine optimization (SEO) and directory listings to get it all found, you’re everywhere! That value can be far greater than any other form of advertising because it STICKS.
Consider your online presence as not just a tool to seek out customers interested in your products and services, but to bring them to you. As a great bonus, they may stick around because of your compelling posts, engagement, and expertise.
Inbound marketing and SEO are just a few of our specialties here at Marketing EQ. We’d love to talk further with you on how we can help boost your online footprint!
A version of this article first appeared in the Vancouver Business Journal.