Calhoun and Sons reached out to us when they found that their website was being mismanaged by another company who had lost all of the passwords to access the site, and the site was beginning to decay due to neglect. We helped them gather and sort through years of archived photos that they had always hoped to share with their customers, spent time in discovery with both Jim and Cameryn Calhoun, the owners, to get a deep understanding of what makes their wood flooring so spectacular so we could be prepared to build them something better on all fronts.
Armed with these stories and new knowledge, we helped craft a new brand presence, including a new logo, that better expressed their professionalism and creativity. We then tackled writing new website content that turned jargon into friendly and informative copy that any layperson could engage with.
This collaboration expanded into van signage that has meant a new lead every time they drive to a job, as well as into fliers that are distributed in the neighborhoods where they are working and perpetually creates new jobs. Calhoun and Sons now have all the work they want!