CJ's Pizza Branding - Full Service Marketing

CJ’s Pizza is a take out and delivery business in Castle Rock, Washington. They came to us with a need for a WordPress website, help with their social presence and advertising. The owner, Kelli, worked for CJ’s before purchasing the business when the owner was ready to retire. The costs to acquire a business was no joke, and they only had a small budget to do everything needed for a solid web presence.

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Challenges

A low quality logo which didn’t translate well to web.
A menu that was difficult to read and changes were costly.
Current pizza images were not being featured but there were a whole ton of them on Facebook.
People who didn’t have Facebook couldn’t find them.
All of the important content they did create was exclusively on Facebook, which wasn’t helpful to their web presence.
They didn’t have any branding or a color set for the web design.

Solutions

We gathered all of the pizza images and related content. Kristin resized the pizza images into round pizza images for web.
We updated the logo by giving it a more broad appeal.
Brent found an awesome Divi WordPress pizza template that we could use to build the new site, saving them hundreds of dollars.
Kristin converted the design file of the menu to a Google Doc, where a link to the live document will make changes in real time!
Since cjspizza.com was taken, we found a URL that would also work.
We married up the images to the menu content and created a new website!
Calin and Julie developed new content for the entire site, plus social media so the search engines would begin to find the site.