Builder Marketing Services in Vancouver WA

When NW Home Builder Group came to us in 2019, they were a fast-growing local builder with only one development. They had big plans to grow their presence in Clark county and recognized the need for professional branding, content, and design. They were preparing to complete one development with several model homes and were working hard to have an event in late spring. The client had only a couple of marketing materials and they wanted to build a more professional brand.

The Challenge - First Open House Event

There was little time to spare to develop a new brand look given the short turn-time before the first open house event. We were asked to develop a new logo that is different than most builder logos. Then to establish an entire portfolio of marketing and promotional materials that could be branded by real estate partners.

Initially, the client bought a pre-designed logo, but they knew it wasn’t the quality they sought, nor a representation of their values and image. They wanted to appear professional, friendly, family-forward yet bold. They also wanted something the represents the American dream as it relates to home ownership. It was EQ’s job to translate these ideas into a full-blown brand identity. From there we were also asked to manage the entire promotion for the upcoming events.

We conducted a comprehensive needs analysis which is part of the MEQ Marketing Process Funnel, then we utilized our three step branding process with multiple client interviews. The client was elated with the first design element, the logo. From there were able to build all the elements of the brand required to develop marketing and event materials.

Success From the Ground UP

The first event was a giant success, and the client sold all lots and moved quickly to phase 2 development. This client continued to work with MEQ to present. We developed a marketing folder with inserts for the seven developments and a map with all properties. Recently, we worked on the development of a new communication and business strategy. In addition, we converted his Google website into a WordPress website with improvements to site design and user experience.

The client continues to use MEQ for advertising services, including Geofencing and Behavioral Display Advertising to sell homes. The first week of ads doubled website traffic. In roughly two weeks, the homes that are advertised were sold.

The ads we built required little to no input from the client, are brand specific and focus on all aspects of his business – new builds and existing homes.