By reading our blog posts and existing in the world as a business owner, you may have heard more than a few times that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference? Besides the last letter, of course.
SEO stands for Search Engine Optimization
This is when you make sure that your pages are optimized with relevant content and good coding. Other reputable sites are recommending you as a resource for the keywords you want to rank for to obtain a naturally high Google ranking for your chosen keywords. SEO is a long-term strategy, designed to boost your online presence up the ranks of an organic search.
SEM stands for Search Engine Marketing
When you do Search Engine Marketing, you pay to have your link shown at the top of certain search results. This can be expensive, with competitive categories sometimes costing you up to $10 per click! SEM is a short-term strategy, but also can be effective if your competitors are using paid ads to purposefully appear above you. After all, you want to claim your turf as much as possible!