Content and Storytelling

Content and Storytelling2019-08-07T22:24:37-08:00

Content that resonates with your priority audiences

Content is the most powerful tool in your brand kit. Every word, every story originates within the organization, and throughout the communities it influences. We are a content first company because your story is unique and must be told. This translates to long-form and short-form communication, from your owner bios to your product and service descriptions, emails and ads. Content is king and this is where our story together begins!

Content is the beacon for what makes your company different

Content infused with the power of branding, emotion, and stone-cold data.

Content is the foundation of your marketing narratives, client connections, web content, SEO advertisements, sales materials and more. Get a content refresh and breathe new life into your marketing and sales initiatives! Once you have been through our branding process, you’ll have a much clearer picture of what makes your company unique, who your target audiences are and what you need to say to them – as well as those devilish details of how to say it. Compelling narratives and a cohesive tone naturally begin to unfold as a result.

When content is treated as an afterthought, projects run late, budgets blow out, poor quality content gets pushed through and your project becomes a failure… and clients will go elsewhere.  
As we begin to create new content that better reflects your company’s truth and uniqueness, we will also perform our first round of “keyword research,” the starting point of SEO.
  • Compliance with your newly established branding guidelines
  • Integration of high-value keywords, to increase the search engine optimization (SEO) of key pages and thus the visibility of the website and search engines.
  • Improving and creating “calls to action.”
  • Improved readability and cognition.
  • Improved marketing and PR value

74% of companies indicate content marketing increases lead quality for their marketing teams. – Curata

Lead with uniqueness through bold, honest content
and make your most powerful impact.


Project Description
Location: Mouth of the Columbia River
Repair included import and placement of about 71,000 ton of riprap on the north jetty at the mouth of the Columbia River. Tapani Inc. purchased and used a 1200 Hitachi Excavator and had a custom built rock grapple for picking and setting the jetty rock. The objective of the project was to repair the jetty so that the ocean waves wouldn’t break a hole through it. To protect the river channel (for commerce), it was crucial to complete the project before the winter.

Completing the work before the coastal winter storms hit was crucial for this project. Also, finding enough jetty rock that met the rock specification to complete the project was a challenge.

Marketing EQ Rewrite

Project Description 
Severe winter storms pummel the coast annually, damaging the protective jetty at the mouth of the Columbia River. The jetty allows commercial ships to safely use the river channel year-round, despite inclement weather. The damage to the jetty had grown so severe that the Portland Corp. of Engineers was concerned that this would be the winter that the ocean waves would break a hole through the jetty, bringing a halt to river commerce. Tapani Inc. was hired to repair the jetty, importing and placing about 71,000 tons of riprap. To complete the project, Tapani purchased and used a 1200 Hitachi Excavator and had a custom built rock grapple for picking and setting the jetty rock.

Challenges overcome
It was crucial that all repairs be completed before winter closed in, to prevent further damage not just to the jetty, but to the local economy. Only natural rocks meeting a very particular set of specifications could be used effectively in the jetty, requiring creative sourcing and strong vendor relationships to import enough rock on time.

Ready to take your content to the next level? Contact Marketing EQ today.

From our blog: information about professional content

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The average website that allows user interaction will receive between 10 and 200 spam comments per day. No, that’s not a typo: 10 to 200 spam comments per day. There’s plenty that can be done to automate the process of identifying and blocking spam, and if you’re hosting with us, we’ve put a number of those processes into place already. But spammers are wily, and are constantly inventing new ways to get around spam filters, and a few spam comments may slip through every week.

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