Inbound Digital Marketing

Inbound Digital Marketing2017-12-05T11:16:15-08:00

Leverage recurring content for improved SEO, engagement and  social media performance

People all over the world are searching for the products and services that you offer — make sure that they find you, understand why you’re the best, and either purchase today or become a sales lead that can be nurtured.

Rising to the top of the search rankings for lots of relevant – and high conversion – keywords requires an abundance of site content, crafted specifically to appeal to each search term, and the type of person who might be conducting the search. This makes an inbound marketing strategy the ideal solution to capturing and harnessing “organic” web traffic.

To really kick it up a notch, we always recommend that your inbound marketing strategy be dovetailed with our Search Engine Optimization services; these two programs are designed to work hand in hand and super charge one another.

Inbound marketing may have a slow build (expect 3-6 months to start seeing significant results), but the long-term benefits are unbeatable: a well executed inbound strategy can result in a stable stream of new leads for 2-3 years even after you stop putting up new content! The more time you continue to invest into an inbound marketing strategy, the bigger the results can become, and the longer the lingering positive effects will be should you stop investing into it.

A graphic depicting how different marketing channels can all feed back to your website

Most companies know that they need to be putting out regular blog articles, Facebook posts, “tweets”, LinkedIn updates, Instagram snaps, Youtube videos, and more… But who has time to do all that and still get their core work done? Marketing EQ will take the burden of keeping in touch with existing customers, nurturing online leads and attracting new traffic off your plate with our done-for-you inbound marketing packages!

From our blog: information about inbound marketing

Which social media outlets should your business be on?

Which social networks you choose to utilize as part of your social media marketing plan will largely depend on the audience you’re trying to reach, and even what kinds of content you want to post. Here’s a brief overview of your options to get you started.

The reasons to play the Facebook game

Facebook tends to be one of the hardest social media platforms to compete on, but with any social arena, you might start to ask yourself: is going to all this trouble (and potential expense) to produce “social” content worth it?

Your business personality: inbound or outbound

Is your business an extrovert, who likes to be in front of a crowd, or an introvert, who likes to create the feeling of one on one conversations with prospects? There’s two main overarching categories of marketing. Most businesses use a blend of both, but will place the bulk of their budget and emphasis on one or the other. You can even think of it as having to do with the “personality” of your business.

Learn more about inbound marketing

Breathe deep… We’ve got your content marketing covered.

Contact us for a free consultation about how our digital inbound marketing packages can work for your company.