Advertising

Advertising2018-03-22T15:14:39-07:00

Audiences are everywhere!
We know how to find them.

Whether you rely on digital or traditional advertising in your media mix, we optimize your plan for the highest conversion rate. A free evaluation of your current plan will reveal the facts. Our advertising schedules are designed to perform the highest return on investment for every dollar spent; add new creative and see your campaigns transform! 

Digital Media

Mobile and search are dominating digital. Today, 80% of consumers turn to search engines when looking for a local business. Over 65% of people click on Google ads when looking to buy an item online. In addition, over 60% of all consumers in the US use a smart phones and tablets to search for local services.* Has your current team or ad manager helped you understand the requirements that are paramount to getting your business found online to convert more leads? Answers to these five questions will reveal the facts:

  1. Do you know what your quality score is?
  2. Do you know how your quality score affects the cost-efficiency of your paid search campaigns?
  3. Do you know why a low quality score will drive up your cost per click?
  4. Do you know what your cost per lead or acquisition is?
  5. Do you know how to tie your leads back to your paid ad search campaign?

If you answered yes to all these questions, congratulations, you’re on your way to search success. If you don’t understand how your current digital presence is performing, request a FREE audit. Marketing EQ’s Digital Expert, Nicole Johnson, will assist you in understanding the health of your current PPC campaign.

Search Platform
When you work with us, you’re working with award-winning quality. Our proprietary technology platform specializes in targeting local prospects when they’re ready to buy. Google has noticed and responded by repeatedly recognizing our platform’s results with their highest recognition, the Google Quality Score Award. Your campaigns will receive continuous campaign optimization and deliver results you can trust.

*1. Consumer Barometer with Google 2. Wordstream 2016 3. Hubspot

One local local furniture company reached out us due to poor advertising performance. He had little confidence in doing any sort of ads. We applied marketing science with creative planning and developed a sensible plan. The client said “Now I see like you see!” and are enjoying advertising success – Julie Gorham, Owner, Marketing EQ

Traditional Media

Looking to augment your digital? Marketing EQ can help you find the right balance. We have extensive experience in TV, radio, print, direct mail, out of home or non-traditional media. Whether you need consultation or ongoing guidance, we can help you find a balanced marketing mix. Prevent inefficiencies in your advertising plan and request an advertising audit. Continuous improvement is a necessity, not a luxury. We utilize a formal planning process with industry standard marketing metrics and research.

Through close marketing analysis for one local dentist, Marketing EQ  found $25,000 in savings by adjusting the schedule to their effective service area. We retooled the budget and reallocated the remaining $50,000; the result was a 300% increase in effective reach to the primary  target customers and improved frequency to reinforce messaging.  We help small businesses that commonly buy into mass ad programs that sound good but are rarely in full alignment with the industry or company metrics.  – Julie Gorham, Owner, Marketing EQ

Feeling confused about where to spend your dollars? Don’t worry, we’ve got this!

Digital Ads | Direct Mail | Events | Facebook & Social | OOH | Signage | Radio | TV

strategic planning + business intelligence = brilliant results

Let us take you to the next level