Local SEO: Search Engine Optimization
Better insights to plan and predict your sales leads. The best tool to generate higher-quality website traffic.
Capture more market share with World-Class SEO
Search engine optimization (SEO) improves a site’s visibility through keyword research, link building, content creation, and technical optimization. It helps businesses achieve better rankings in the search engine results pages, potentially increasing traffic and, eventually, conversions.
Get hassle-free SEO that delivers the right results. We are your boots on the ground and can implement SEO content with professional design so your site looks pro. Nobody will know your doing “SEO”.
If you have tried cheap services that promise to deliver top results, but the proof isn’t there, you’ve come to the right place. Our efforts will free you up to do what you do best… and have total confidence in the process. We’ll show you how.
What’s included:
- Onsite SEO work
- Offsite SEO work
- Offsite link building
- Technical work for analytics
- Technical work for tag Management
- Directories Management
- Content Improvements
- Website improvements
- Conversion Strategy
- A professional dashboard to see the results, reports and all actions taken on your behalf
- and much more…
Why choose us? Consistency. Accuracy. Expertise.
Get a professional team who is expert in every SEO discipline, and an SEO manager who fully understands your business:
The tortoise vs. the hare
While nobody can promise you the “top position” in search, if you are consistent, month after month, with the right actions, you’ll reach the re the right number of leads and your ideal customers. Slow and steady wins this race.
Got a call Friday afternoon from a higher end nightclub in PDX that just bought the location…..and they were looking get some HR consulting. I asked where they found me and responded “Your SEO is really good….you came up first. I blame you : )
And email from Tom Engel, Vantage Point HR., Principal Consultant, MBA, SHRM-CP on 3.4.24
Buy SEO for one company, get two teams of experts
FACT: Get a team of experts and an SEO manager, and it won’t cost you a dime more.
We have partnered with SEO experts to do what they do best. We work directly with clients and do what we do best -manage the details for you. Get better results with an expert SEO team and a professional representative who works on your behalf. Now you can do what you do best!
FACT: Professional content and design deliver better web results
We build web pages that SEO companies don’t, like the design of your new landing pages to support your new SEO content. SEO content can integrated for copy changes, but we integrate copy changes to look pro! Now your customers will never know your doing “SEO”.
FACT: Choosing the right keywords for your highest profit services delivers the best results
Hundreds and even thousands of keywords are used in search. As your business champion, our efforts will keywords are selected to ensure higher dollar sales.
FACT: SEO is a necessity to be found and drive sales leads to your site.
Companies that utilize professional grade SEO get better, consistent traffic to their websites.
With digital ads, the average conversion rate is 2%. With strategic SEO, the average conversion rate is 4%. What does 2% represent in leads?
Example: If there are a thousand searches a day for your products or services, that’s roughly 60 leads a day you didn’t get yesterday, and it repeats every day. Plus, search engines will reward good, consistent communication and onsite SEO, so your site will grow in authority and relevance. over time, and your quality score will follow. That said, we recommend weighing options against your budget to determine a sustainable investment.
How Does SEO Work?
Search engines (Google, for example) help users find content by organizing the search engine results pages, or SERPs, based on content’s value and accessibility. The goal is to determine the keywords your target customers use when searching for products or services and where those keywords fall into the buyer’s journey. You can incorporate these into your content, titles, headlines, and meta descriptions. Use the Google Keyword Planner to find keywords—aim for ones that aren’t highly competitive. Long-tail keywords, which are also better optimized for voice search, can have less competition and offer more opportunities to rank.
Without SEO, generating massive traffic may be difficult or nearly impossible. Unless you’re willing to spend thousands of dollars on advertising, getting a better ranking in the SERP can be difficult without SEO. A higher ranking in the SERPs means more impressions, increasing your chances of attracting more paying customers. A consistently high ranking in the SERPs also drives brand awareness, and customers are more likely to perceive your company as trustworthy if your content repeatedly appears in their search results.
Why Is SEO Important?
Keyword research allows you to stay informed about the market and search intent. It shows what’s trending and what’s outside your niche. You can use these insights in your content strategy and marketing campaigns.
Trust & Customer Perception
People trust the top organic business listings as reputable companies, perhaps the best in their category. They also tend to believe that the top search results contain the most reliable information. After all, why else would they show up at the top? With regular SEO practices, you can earn your way up through the ranks.
Long-lasting results
Optimized pages remain optimized. You can continue to rank highly for optimized keywords for years after your investment into SEO. Remember, search is a moving target, so it requires ongoing effort to maintain top positions – because your competitors may be seeking top spots too.
Search engine optimization (SEO), properly implemented, is worth its weight in gold in terms of web traffic and lead generation. While Ads creates a single impression, then they are gone, SEO offers a compound effect, month after month, building on every keyword and phrase. But, this only happens if you implement all the right methods.
Professional SEO creates a hierarchy of communication that earns its way into improved ranking on search pages searched by your customers. Little to no SEO will ensure you’re not on the first page, and likely could be on the last page for any number of search terms people will use to find your business. Thousands of words and terms are used, and you can’t leave this to chance.
Today’s SEO – not a one-person job
In complete transparency, working with a handful of SEO professionals over the years proved both positive and varied. Why? SEO is a full time job. Then there’s the cost of all the technologies used, and platforms to manage, which are many – each requires a unique skill set and knowledge base. A larger team can also expedite results.
Our company has partnered with a 100% US-based team that works with agencies like MEQ. We work hard to deliver every competitive advantage for your company, and ours! Without professionally implemented SEO, your results may be limited while you competitors leads are growing. Don’t leave your SEO to chance.
What Are the Factors and Actions That Affect a Site’s SEO?
One of the main goals of SEO is to get better rankings in the SERPs. More visitors to your website improve brand awareness and increase the number of potential customers. However, search engine rankings depend solely on Google’s ranking algorithms or the processes it uses to rank web pages. Some factors that affect rankings include:
- Content quality and relevance: Focus on creating high-quality content relevant to the keyword you’re trying to rank and the specific stage of the buyer’s journey you’re targeting.
- Mobile-friendliness: Can users easily read your content on a mobile device without zooming in? Use Google’s Mobile-Friendly Test to check individual web pages.
- Page performance: Have you checked your website’s speed and responsiveness? Google uses Core Web Vitals to evaluate your page’s interactivity and load time.
Other factors that can affect SEO rankings include backlinks, user experience, and domain metrics. Avoid keyword stuffing and using pop-ups that prevent visitors from accessing content on a mobile device — both can severely hurt your rankings. Also, don’t use programs that automatically create links to your site or excessive link exchanges, as these can affect SEO rankings.
Contact Marketing EQ Today To Get Started
Do you need help increasing your website’s visibility in the SERPs? We specialize in helping startups and established businesses in Vancouver, WA, and beyond improve their rankings in Google for queries relevant to their services, products, and industry. Our digital marketing services include SEO, website design & hosting, and content strategy. Book a free consultation with us today to kick off your SEO journey.
Search engines report that when it comes to internet searches, 50-60% of clicks go to the top results.
91% of searchers don’t go past page one of the search results. Let’s find the best opportunities for you.
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