Get content infused with the power of branding, emotion, and stone-cold data.

Great content is well-crafted and thoughtfully planned; to the customer it should feel like a warm hand shake and window into your world. Ready to invite them in?

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Professional content development and copy creation

Breathe life into your marketing communication with bespoke content to delight and engage your customers. When your customers are looking at your business, whether online or offline, good quality content produce will build customer trust and credibility. Since 1988, we have written thousands of pages of content and copy points, web content, and document content for nearly every client we have served.

Content writing for every platform, product and surface

From simple statements to comprehensive copy development, there is no limit to our content writing capabilities. Sometimes we get rough copy points from our clients, other times we get no copy at all. Regardless, every piece of content we develop for you is 100% bespoke and intended for the desired audience.

Types of content we create

Advertising copy, Annual Report Content, Book content and editing, Banner & event materials content, Professional bio copy, Brochure content, Bus/transit ad and OOH copy, Logo content, Blog copy, Branding statement Copy, Business card content, Display and digital ad copy, Direct mail content, Email content, Letterhead copy, Flyer/Flier content, Magazine article content, Magazine ad content, Radio commercial scripts, Report content and editing, Search ad copy, Signage copy, Social media content, TV commercial scripts, Website copy, Print & electronic presentation content, Press release content, Video scripts, Website content, and more.

Ready to discuss your content?

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Case Study

Marketing EQ has served Clark County, Washington, since 2011. The Clark County Building Safety Department needed help to develop print and electronic materials to demonstrate their excellence in social marketing – to engage the private and public sector for the top concerns related to Building Safety and Health. The original websites from 2011 were created for educational purposes in elementary school classroom demonstration – so they excluded a direct-to-customer user experience.

Due to the pandemic in 2020, the project came to a halt, and the prior resources available to guide the process no longer existed. With very little input from the client, we rebuilt the main website, merging content and imagery from two websites into one. We updated all of the downloadable documents, created new illustrations, and added new photos, videos and graphics. MEQ single-handedly managed the conversion. We are grateful they trusted our expertise to take this important mission to the finish line.

Metrics for success: The outdated website had around 200 visitors per month. After the conversion, the site has grown to roughly 12,000 visits per month. This is the power of professional content added to design and website development. Minimalist SEO practices were applied.

“While the devil’s in the details, the angels are too, and it’s our job to find them” – Julie Gorham

Content Methodologies

Here are a few details surrounding how we approach content:

Over 27 years of direct content writing experience serving national and international brands like Quest Dex and Lazer Sport Helmet Company, and over 100 local businesses.
Utilize well-known content frameworks and methodologies, and continue to evolve our practices.
We consider all audiences – primary, secondary, tertiary, and even transient – sometimes the lowest producing audience may be your largest opportunity or profit potential.
Reflecting your brand voice with equal consideration to your audiences:
– The important SEO (search engine optimization) keywords and phrases to satisfy the search engines, not just your prospective customers.
– Identify your unique strengths and constraints, and establish a hierarchy of assertions.
– Apply data insights from our proprietary Evolution Engine to inform the process.
100% original, authentic content, crafted by humans, and informed by technology

MEQ-generated content efforts will improve customer engagement, enhance general readability and cognition, and increase website actions.

74% of the top brands interviewed indicated content marketing increases lead quality. – Curata

Choosing Marketing EQ. It was immediately apparent that the team here actually cared about our business and the impact they can make. Their knowledge and experience in marketing, branding, advertising, design and content creation has helped our new e-commerce company prepare for launch with a sustainable long-term marketing plan.