Get content infused with the power of branding, emotion, and stone-cold data.
Great content is well-crafted and thoughtfully planned; to the customer it should feel like a warm hand shake and window into your world. Ready to invite them in?
Professional Content Development and Copy Creation
Breathe life into your marketing communication and digital presence with bespoke copy and content by MEQ. When your customers are looking at your business online or offline, the content we produce will build immediate trust and credibility. We have written thousands of copy points, content blocks and documents for all the clients we have served.
If you are like most of our clients, you know what you want to say, but you don’t have the time to figure out how to say it. You can count on us to determine the priority content needed for your project.
Content Writing & Advertising Copy For Every Platform, Product and Surface
From simple statements to comprehensive copy development, there is no limit to our content writing capabilities. Sometimes we get rough copy points from our clients, other times we get no copy at all. Regardless, every piece of content we develop for you is bespoke.
Types of content we create
Annual Report Content, Book Content, Banner & Event Materials Content, Billboard Ad Content, Bus / Transit Ad Copy, Logo Content, Blog Copy, Branding Statement Copy, Business Card Content, Display and Digital Ad Copy, Direct Mail Content, Email Content, Letterhead Copy, Flyers/Flier Content, Magazine Article Content, Magazine Ad Content, Radio Commercial Ad Copy, Search Ad Copy, Signage Copy, TV Commercial Ad Copy, Website Copy, Print & Electronic Presentation Content, Press Release Copy, Video Content, Website Copy, and more.
Case Study
Clark County, Washington, is one of MEQ’s longest-standing clients, since 2011. The Clark County Building Safety Department produces excellence in social marketing to engage the private and public sector for everything related to Building Safety and Health. The original websites we produced for them in 2011 and 2012 became dated, and so much of the content and programs had changed. Promoting safe and healthy buildings to both the building community and homeowners was a top priority, but due to the pandemic in 2020, the project came to a halt. We asked the client if we could take the helm and build out the new website to move the project forward. The client agreed with this approach, since we worked with them from the inception of the PlanetClark.com Program, which included copy for their videos, slide shows, presentation materials, event materials and signage, three websites, and handouts for a national event.
With no additional input from the client, we began integrating two sites into one site, modified all of the copy, established a better user experience, updated all of the downloadable documents, created new illustrations, and added new photos, videos and graphics. MEQ single-handedly managed the conversion – a demonstration in how well we understand our clients businesses.
The original websites were first used as brochure sites for reference during educational events, with no goal to drive traffic to them. Once the conversion was complete, and the copy and design updated, the client began promoting the content, like the Homeowners Manual, and Contractor Services, at home shows and local events. In less than one year interest has grown – the site that had roughly 200 visitors per month now has roughly 12,000 visits per month. This is the power of professional content and design.
Some people say the devil’s in the details. We say the angels are too, and we are here to find them.
Content Methodologies
The methods we use for content writing are many. Here are a few details surrounding how we approach content:
- We utilize a story brand framework where it’s needed, and consider all audiences, including the search engines.
- Data sets that inform the process include company profile, sales and customer profiles, audience demographics, geographic parameters, industry research, client interviews and more.
- Authentic content is created exclusively from the collection of insights we have received about your business.
- Our website content process includes the integration of high-value keyword for search engine optimization (SEO) for search authority and relevance.
- MEQ generated content will improve readability, cognition, and calls to action.
Nearly 3/4 of all brands who participated in a Curata Content Research Study indicated that content marketing increases the lead quality for their sales teams.
Choosing Marketing EQ. It was immediately apparent that the team here actually cared about our business and the impact they can make. Their knowledge and experience in marketing, branding, advertising, design and content creation has helped our new e-commerce company prepare for launch with a sustainable long-term marketing plan.