Clark County, Washington, is one of MEQ’s longest-standing clients, since 2011. The Clark County Building Safety Department produces excellence in social marketing to engage the private and public sector for everything related to Building Safety and Health. The original websites we produced for them in 2011 and 2012 became dated, and so much of the content and programs had changed. Promoting safe and healthy buildings to both the building community and homeowners was a top priority, but due to the pandemic in 2020, the project came to a halt. We asked the client if we could take the helm and build out the new website to move the project forward. The client agreed with this approach, since we worked with them from the inception of the PlanetClark.com Program, which included copy for their videos, slide shows, presentation materials, event materials and signage, three websites, and handouts for a national event.
With no additional input from the client, we began integrating two sites into one site, modified all of the copy, established a better user experience, updated all of the downloadable documents, created new illustrations, and added new photos, videos and graphics. MEQ single-handedly managed the conversion – a demonstration in how well we understand our clients businesses.
The original websites were first used as brochure sites for reference during educational events, with no goal to drive traffic to them. Once the conversion was complete, and the copy and design updated, the client began promoting the content, like the Homeowners Manual, and Contractor Services, at home shows and local events. In less than one year interest has grown – the site that had roughly 200 visitors per month now has roughly 12,000 visits per month. This is the power of professional content and design.