SEO: Search Engine Optimization2019-08-07T22:28:34-08:00

Rise to the top. Put the internet to work for you with SEO: Search Engine Optimization.

Consumers spend more time online than ever before. If someone types in the name of your product or service, you want them to find you. Make sure you have a strategy so that they do. You want your most motivated buyers to find you at the moment that they’re ready to buy. SEO is the tool to make those instant connections.

SEO is a huge, complex subject, with ever-changing advanced concepts and long-standings basics. In a nut shell, SEO is about making your website more visible to the types of people that you want to find it, without having to pay per click. Although it can be an initial investment up front, and even require steady work over a long period of time, it’s a marketing method that is fairly stable and provides long-term benefits.

SEO stands for Search Engine Optimization, and refers to the practice of trying to determine what your best customers are likely to type into a search engine like Google when they are ready to buy, and tweaking the pages of your website to “rank” higher for those specific search terms (also referred to as “keywords”).

A higher rank means that your site will appear closer to the top of the list of search results, so you can get in front of more customers searching for your products or services. To ensure you get the best SEO rank possible, use one of the best SEO services in Vancouver, WA!

A graphic depicting how different marketing channels can all feed back to your website

The benefits of Marketing EQ SEO are unparalled:

Graphic of coins flying into a walltet

Cost efficiency

If you buy an ad on Google, you pay every time someone clicks on it, whether they buy from you or not. But with organic (unpaid) site traffic gained through effective SEO, you don’t pay any more even if you get millions of clicks. Plus, if your content is well-designed with the keywords and phrases that resonate with your priority audiences, your quality score will increase, reducing the cost per click and your campaign will receive more leads for every dollar spent. Without good onsite SEO, spending money on search ads is like throwing your money away.

Graphic depicting a graph on top of a browser, showing upward progress from SEO

Higher return on investment

With digital ads, the average conversion rate is 2%. With strategic SEO, the average conversion rate is 4%. If there are a thousand searches a day for your products or services, that’s roughly 60 leads a day you didn’t get yesterday, and it repeats every day! Plus, search engines will reward good, consistent communication and onsite SEO, so your site will grow in authority and relevance.

Graphic of a prize ribbon on a website


People trust that the first organic listing in Google, Yahoo and Bing is a reputable company, perhaps the best in the category. They also tend to believe that the top search results contain the most reliable information. After all, why else would they show up at the top? With SEO, you can claim that spot and become the person to beat. If your SEO is good enough that your top tier listing includes a display of subpages right in the search results, you can gain credibility and visibility that supports your advertising and you can dominate the page!

Long-lasting results

Optimized pages remain optimized. You can continue to rank highly for optimized keywords for years after your investment into SEO. Depending on how thorough the optimizations and how motivated your competitors, your rank could theoretically be maintained forever. Add to this monthly blog content to keep new ideas and inspiration in front of your readers and there’s nothing stopping your brand!

Search engines report that when it comes to internet searches, 50-60% of clicks go to the first result. 91% of searchers don’t go past page one of the search results. Make sure you are on that first page, and then fight your way to the #1 spot!

Start your website on its journey to the top of Google today.

Contact us for a free SEO audit and find out how our SEO packages can work for your company.

  • This field is for validation purposes and should be left unchanged.

From our blog: information about SEO

What is SEO?

SEO is a huge, complex subject, with ever-changing advanced concepts and long-standings basics. Almost everyone knows that it is highly important, but what is it really?

Are you ready for the HTTPS revolution?

October is upon us, and so are Google's sweeping new changes in how Google ranks your business website! But why, and what do you have to do to avoid penalties to your business?

What color is your SEO hat?

There are many techniques used for increasing your visibility in search engines, but not all of them are good ideas.

The benefits of SEO

You want your most motivated buyers to find you at the moment that they’re ready to buy. SEO is the tool to make those instant connections.

SEO and SEM. What is the difference?

You may have heard that to stand out to potential customers, you need to optimize your online presence, and two strategies are SEO and SEM. But what is the difference?

Go to Top