Rise to the top. Put the internet to work for you with SEO: Search Engine Optimization.
Consumers spend more time online than ever before. If someone types in the name of your product or service, you want them to find you. Make sure you have a strategy so that they do. You want your most motivated buyers to find you at the moment that they’re ready to buy. SEO is the tool to make those instant connections.
SEO is a huge, complex subject, with ever-changing advanced concepts and long-standings basics. In a nut shell, SEO is about making your website more visible to the types of people that you want to find it, without having to pay per click. Although it can be an initial investment up front, andeven require steady work over a long period of time, it’s a marketing method that is fairly stable and provides long-term benefits.
SEO stands for Search Engine Optimization, and refers to the practice of trying to determine what your best customers are likely to type into a search engine like Google when they are ready to buy, and tweaking the pages of your website to “rank” higher for those specific search terms (also referred to as “key words”).
A higher rank means that your site will appear closer to the top of the list of search results, so you can get in front of more customers searching for your products or services.
The benefits of Marketing EQ SEO are unparalled:
If you buy an ad on Google, you pay every time someone clicks on it, whether they buy from you or not. But with organic (unpaid) site traffic gained through effective SEO, you don’t pay any more even if you get millions of clicks. Plus, if your content is well-designed with the key words and phrases that resonate with your priority audiences, your quality score will increase, reducing the cost per click and your campaign will receive more leads for every dollar spent. Without good onsite SEO, spending money on search ads is like throwing your money away.
Higher return on investment
With digital ads, the average conversion rate is 2%. With strategic SEO, the average conversion rate is 4%. If there are a thousand searches a day for your products or services, that’s roughly 60 leads a day you didn’t get yesterday, and it repeats every day! Plus, search engines will reward good, consistent communication and onsite SEO, so your site will grow in authority and relevance.
People trust that the first organic listing in Google, Yahoo and Bing is a reputable company, perhaps the best in category. They also tend to believe that the top search results contain the most reliable information. After all, why else would they show up at the top? With SEO, you can claim that spot and become the person to beat. If your SEO is good enough that your top tier listing includes a display of subpages right in the search results, you can gain credibility and visibility that supports your advertising and you can dominate the page!
Optimized pages remain optimized. You can continue to rank highly for optimized keywords for years after your investment into SEO. Depending on how thorough the optimizations and how motivated your competitors, your rank could theoretically be maintained forever. Add to this monthly blog content to keep new ideas and inspiration in front of your readers and there’s nothing stopping your brand!
Search engines report that when it comes to internet searches, 50-60% of clicks go to the first result. 91% of searchers don’t go past page one of search results. Make sure you are on that first page, and then fight your way to the #1 spot!
From our blog: information about SEO
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