Search engine optimization (SEO), properly implemented, is worth its weight in gold in terms of web traffic and lead generation. While Advertising creates a single impression, organic SEO offers a compound effect for your search rank and improves over time.
Some actions are required for initial setup on your website, including connecting technologies for the search engines to crawl the site, with the ability to monitor results. Other methods build month after month. If you want your site to be a leads machine, expect to invest more, ongoing for results.
Let’s determine what is right for your business, based on your budget, search goals and needs.
Imagine if 1,000’s of companies, all in the same industry were standing in front of you with signs that said ‘Choose us’, it would be pretty hard to make a snap judgment about who’s best. With digital assets, we have the opportunity to create a hierarchy of communication that earns our way into the search engine’s favor and build a ‘quality score’ that creates an earned standing in search rank, creating more lead opportunities.
Every customer and their competitive landscape is unique. Cheap, cookie cutter programs may be nominally helpful, and may not deliver the consistent, long-term results you need. Plus there are other considerations in search rank to consider before you invest in SEO. You can learn more about them here.
The benefits of Professional SEO are unparalleled
If you buy an ad on Google, you pay every time someone clicks on it, whether they buy from you or not. But with organic (unpaid) site traffic, gained through effective SEO, you are reaching customers first through your position. Plus, if your content is well-designed with the keywords and phrases that resonate with your priority audiences, your quality score will increase, thus reducing the cost per click. Your campaign will receive more leads for every dollar spent. Without good onsite SEO, spending money on search ads will give you diminished results. We have the expertise to advise you on the right plan for your business.