Top-Tier Advertising Services
Get smart services and better results with professional advertising and media buying services.
More Signal, Less Noise
A successful advertising campaign begins an effective communication strategy, the right creative, and reaching you ideal customers. Our turnkey advertising services contain the right formulas to deliver total market impact – in nearly any channel.
Know what you need?
Whether you are creating awareness, re-engaging customers, or looking for new and active buyers, we’ll help you find the clarity and transparency you need to make informed advertising decisions.
We have decades of media planning and buying experience, measuring nearly every advertising product available. We understand the requirements for results-driven campaigns. Our integrated content and design services will elevate your brand for a next-level presence, and improve customer engagement.
Realize your best ROAS (return on ad spend) with Marketing EQ.
New to Advertising?
Consulting & Collaboration Sessions
Not sure where to begin and don’t have an ad budget? We provide consulting and collaboration sessions to help you make the right advertising product decisions. Your first meeting is always FREE
Optimize your spend
Advertising Audit
Experienced Ad Buyer:
If you have an existing budget an advertising audit is a great way to find advertising improvement. You deserve the best results. If we can’t improve efficiency with our findings, the audit is FREE.
Special Offer!
FREE Creative & Design Collaboration
BONUS: With every Advertising Consulting Session or Advertising Audit , you will receive A FREE Creative and Design Assessment for design, content, landing pages, and calls to action, all critical to ad campaign success.
Success: Creating New Revenue Growth
One furniture company experienced attrition and inconsistent sales growth for years before re-engaging with Marketing EQ. After rebranding and developing new designs and strategies across all advertising products, the client realized nearly 20% revenue growth in just 8 months.
Success: Reducing Spend & Increasing Results
One dentist was spending $75k per year on advertising, but not getting the results he expected. After rebalancing his media mix, Marketing EQ reduced his ad spend by $25k annually while increasing advertising results within his effective service area. More sales, fewer dollars, better results!
Print Ads vs. Digital Ads
The tools that amplifies impact
Marketing EQ builds turnkey direct mail and advertising campaigns. Alone, they can be effective, but combined, they can offer unrelenting impact. It’s generally cost-prohibitive to reach hundreds of thousands to millions of people with direct mail, but adding digital ads to your mix to attrack more of right customers creates significant brand lift.
Adding digital display advertising to your mix, you can reach 3x the audience with 25% of the investment.
Combining print & digital improves impact, extends your budget, and creates deeper engagement. Let’s compare direct mail with digital display and search. The numbers don’t lie.
DIGITAL ADS IMPROVE CAMPAIGN SUCCESS
- Digital ads easily connect to conversion-based landing pages
- Analytics deliver quantifiable ad viewing measurement for digital ads
- Re-allocation of your budget means expanding your ad reach and frequency – you need both
- Lower your overall ad costs
- Reach campaign site visitors with a 2nd message and new offer
Success: Direct Mail that Keeps on Giving
One RV repair client purchased a business with no marketing materials. We developed a strategy for disengaged customers with direct mail. We developed a dual-purpose flyer and direct mail piece. Within the first week alone, sales abounded with over $50K, a 900% return on ad spend (ROAS). As a marketing handout, it educated clients on the crucial maintenance services too, creating new revenue streams.
Success: Digital Display Ads for Events & Sales
New Housing Development to Sell Lots and Homes
One real estate developer exclusively uses digital ads to create foot traffic for his 3-day events. Sitting on land and inventory is very expensive, so he must sell the the new homes and remaining lots. The ad strategy, design and delivery using multiple channels to drives the right foot traffic, and sales… every time.
Print Media is Alive & Well
Despite recent reports of the demise of traditional print advertising, we’re pleased to announce it’s thriving and serving a unique role in your marketing toolkit.
There’s nothing quite as immediate as promotional materials handed to a potential prospect in a face-to-face meeting.
Direct Mailers are still testing well in investment/return metrics. Return on ad spend (ROAS) remains strong!
Success: Creating Clarity in Tragedy
The rebuilding process is stressful for people who have lost their building due to fire or water. The client came to us with rough content and a wish to create effective sales materials that make it easier for their clients to understand the rebuilding process. MEQ developed new sales tools to visually demonstrate the rebuilding process, reducing the client stress during loss.
Traditional advertising methods with modern technologies
Traditional advertising methods working in tandem with digital advertising serve as a powerful workhorse for frequency in messaging. These tools keep your brand top of mind and create tangible methods to help folks engage with you. We can help you connect your marketing and advertising tools to effectively work together.
Direct Mail Advertising
Create tangible impact with turnkey design, printing, and mail services
More details
Direct mail is a tangible print and mail method and a viable way to reach your customers. Direct mail is highly specialized, and depending on the size, can reach $780 CPM. With a compelling offer, you can expect to garner a 1%-3% ROI on average, up to 9% with highly-consumable products and services. We create, plan, design and implement direct mail campaigns with custom lists or bulk mail solutions.
Email Marketing
Reach existing customers or intersted buyers with professionally designed emails
More details
Email marketing is ideal for warm leads, existing customers, and those who have permitted you to send messages. Email marketing, correctly implemented, will provide real value to readers and re-engage customers. We adhere to canned spam laws to protect your business and keep readers engaged. We create, plan, design, and implement email marketing campaigns.
Radio Advertising
Music reaches very specific audiences, both locally and nationally. Our turnkey radio services create top exposure for your brand.
More details
Less watching, more doing: as of March 2023, AM/FM radio listenership surpassed TV viewership for the first time in history among the 14-to-49-year-old age demographic (Nielsen).* Terrestrial performs well in smaller markets in particular, where local stations have more community involvement. Both terrestrial in larger DMA’s, and digital which is not geographically limited offer more choices, reach more people, and therefore have higher costs. We know how to plan and buy stations and create stellar radio ads.
TV Advertising
Reach your ideal customers with the best of sight, graphics and sound through entertainment, education, and news.
More details
TV advertising captures people while they are consuming entertainment. TV remains very affordable and can reach local, regional and national audience. Through our TV advertising program, the standard view rate is 95%. Access your ideal prospective customer based on demographic and behavioral data in specific zip codes. We know how to plan and buy TV, and we create affordable and effective TV ads.
Digital Advertising to find and acquire your ideal customer
Gone are the days of scattershot advertising, hoping you get a hit. We have the tools to target specific users – matched to your ideal customer demographics. Whether it’s a physical location, event, website visit or even a competitor’s venue, we can deliver your message to their hands directly…
Display + Behavioral Advertising
Reduce wasted ad spend by focusing on your best customer with a custom persona
More details
Access consumers on the display network through a mobile device, audio device, desktop, and connected TV. Define your target audience for effective reach. You can set more granular parameters, like the geographic service areas by cities, counties, or zip codes. Visual assets include static display ads, animated gifs, video, TV and audio ads. Reach hundreds of thousands to millions of people in your preferred markets for pennies on the dollar.
Geofencing Advertising
Ideal for event attendees, attracting customers who visit your competitors, and specific addresses of interest.
More details
Serve ads to people in a very specific location. Accuracy is within 1 meter of the pinpointed coordinate and creates a virtual boundary that triggers a response whenever a mobile device enters or leaves a particular area. Serve ads to prospective customers surrounding your competitor’s location too. 3 out of 4 consumers complete an action after receiving a message when approaching a specific location. Reach hundreds of thousands to millions of people within your preferred markets for pennies on the dollar.
CRM Display Advertising
Use a list of engaged or disengaged customers and send them a special offer. Have a new list? That’s fine too!
More details
Serve display ads to your existing customers on all their devices using your existing address list. Give your customers exclusive offers and reward their loyalty. You must have over 1,000 contacts to utilize this approach and 5,000 is best. You can control how many messages per day, and the length of the campaign too. This is a very cost-effective means of remarketing to your existing customers, or reach interested buyers from a warm-lead email list.
Website Retargeting Display Advertising
Re-engage site visitors again with a new offer. Move them from interested buyer to buyer.
More details
Reach the people who have already visited your website and show an interest in your business. Give site visitors exclusive offers and invite them back to your website to take additional actions. Prerequisite: This requires utilizing programmatic ads first to drive traffic to the site.
Search Display Advertising
Use your high-value keywords and phrases for recently searched products and services.
More details
Serve search-based display ads to your existing customers on all their devices using the top keywords and terms. This is based on a list of terms you provide, and the platform intelligence aggregates the most current, top-searched keywords for active buyers. This is considered a ‘bottom-of-the-funnel’ approach – customers who are ready to buy.
Social Media Ads
Reach to top channels with social media advertising and connect with captive audiences.
More details
Reach customers with your digital ads on all the top social channels. Through this tool, you can create specific personas that will align with your customer type and their interests. The granularity in selecting your audience profile is unparalleled.
Digital Advertising – Search ads vs. Digital Display Ads
Digital advertising is widely misunderstood. We’ll break down how we use digital, and why. Based on the entire advertising products universe, there is a hierarchy based on reach, frequency, effectiveness, and spend. Every company needs a unique ad strategy based on their market opportunity and financial constraints. We help our clients create balanced ad budgets.
Most people don’t understand the difference between search ads and digital display ads. They are both digitally-based ads, but what they look like and how they are delivered are quite different. Here’s a breakdown of the two types of ads, their strengths and challenges:
Reasons to choose Search Ads
Text based search ads used in search engines and directories, like Google, Bing, AEffective for people who are researching or are ready to buy.
Budgetary Demand: High
Paying for keywords and phrases has one of the highest CPM’s (cost per 1,000 people reached) compared to other forms of advertising.
$4 click means you are paying $4,000 to reach 1,000 people so it’s difficult to create general awareness and grow your exposure.
Opportunity
With the right budget, you can capture top search for active buyers ready to buy.
Challenges
- You never know who’s researching, and who’s buying. Therefore, your CPM may actually be higher if people are simply starting their search.
- Requires significant budget for high-competition business to increase search rank.
- Mass variables create risk – like shifts in consumer search, competition for top billing, and ever-changing search engine rules.
Be Prepared
- Get an expect to align your website landing pages and ads. Search engines reward website excellence and matching content. Sites with poor performance and mis-aligned content will be punished – you’ll get fewer ads and pay more for them!
- Understand what you’re getting – search is a highly misused service. requires expertise to implement without waste.
Reasons to choose Digital Display Ads
Visual ads delivered to desktop, tablet, mobile, not through searching in a search engine. Hundreds of thousands of publishes allow digital ads on their websites. A variety of ad sizes are used, depending on the ad type, and location.
Budgetary Demand: Low
Digital ads are one of the most affordable types of advertising. Digital ads can usually fit into any sized budget.
$10 CPM, one of the lowest of all products
Opportunities
Highly targeted to an exact persona, shopping behaviors and interests, locale, times of day, demographics, and more. You can infiltrate a variety of channels at the same time with multiple campaigns:
- Geofencing ads (location and event based)
- CRM (a list you provide or we provide)
- Search (active buyers)
- Social media (top channels)
- Behavioral (based on lifestyle, income, behaviors, etc.)
- Contextual ads (conent distribution, like thought leadership, or product research)
Offers exceptional brand lift – reach hundreds of thousands to millions of people for pennies on the dollars.
Challenges
The ads are not based on search, but ads are served up to people who fit your profile – like your existing customers, interested buyers, or those matching your buyer persona. This results in mass reach of messaging, with a smaller click-thru rates to the website.
Here’s what your ad dollars will buy for every 1,000 People Reached (CPM)*
Direct Mail
*Based on .50 per piece to 1,000 homes- Utilizes visuals
- Ideal for researching companies and future purchases
- Uses Audio & Video
- Stand-alone messaging
- Ideal for limited-time offers
- Tangible sales tool
- Fast to market
- Targeted customer list
- Low development costs
- Low management costs
- Important to national brands
- Affordable to reach 100k – $1M people
- Cost-efficient branding tool
- Uses retargeting cookies to re-engage campaign site visitors
Digital Display Ads
*Based on a 1,000 Impressions- Utilizes Visuals
- Ideal for researching companies and future purchases
- Uses video and motion
- Stand-alone messaging
- Ideal for time-limited offers
- Tangible sales tool
- Fast to market
- Targeted customer list
- Low develoment costs
- Low management costs
- Important to national brands
- Affordable to reach $100k -$1M+ people
- Cost-efficient branding tool
- Uses retargeting cookies to re-engage campaign site visitors
Search Ads
*Based on 1,000 clicks- Utilizes Visuals
- Ideal for researching companies and future purchases
- Uses audio and visuals
- Stand-alone messaging
- Ideal for time-limited offers
- Tangible sales tool
- Fast to market
- Targeted customer list
- Low development costs
- Low management costs
- Important to national brands
- Affordable to reach $100k -$1M+ people
- Cost-efficient branding tool
- Uses retargeting cookies to re-engage campaign site visitors
Get the best advertising experience and grow sales through Marketing EQ
For ads to work effectively, provide conversion, and deliver metrics for success, they must be connected to conversion pages for maximum engagements, bookings, or direct sales. Marketing EQ develops and executes effective campaigns:
Ad > Landing Page > Call to Action > Conversion Methods > Tracking > Recommunicating > Sales
If your advertising isn’t working effectively, or all the essentials are not connected, we can help! We offer Turn-Key Advertising Solutions from ad strategy to customer connection.
Publishers & Platforms
Types of ads we create
Billboard and OOH Advertising
CRM Advertising
Direct Mail Advertising
Display Advertising
Email Advertising
Flyers & Door Hangers
Geofencing Advertising
Magazine Advertising: Print & Digital
Pay-Per-Click Advertising
Radio Advertising
Search Advertising
Social Media Advertising
Trade Publication Advertising
Transit Advertising
TV Advertising
Video Advertising
Industries We Serve
Automotive & Travel Services Advertising
Building Services Advertising
Construction Advertising
Dentistry Advertising
Education & Government Advertising
Building Services Advertising
Home Furnishings & Retail Advertising
Human Resources Advertising
Manufacturing Advertising
Medical Products Advertising
Professional Business Services & B2B Advertising
Real Estate & Mortgage Advertising
Retirement Community & Housing Advertising
Technology & IT Advertising
Travel, Arts and Restaurant Advertising
FROM SIMPLE SOLUTIONS TO TOTAL MANAGEMENT
