Digital & Traditional Advertising Services
From advertising planning and creation to campaign management, Marketing EQ’s turn-key advertising services alleviate the typical headaches associated with the advertising process. Our advertising experience spans over three decades. We understand which products will perform best based on your unique business needs. We have a large network of advertising publishers and media contacts, and utilize a demand site platform (DSP) for digital advertising.
Ala-carte Advertising Services
If your ads are ready to launch and you simply need an administrator to run your campaigns, we will support you with advertising management. We have the expertise to buy and manage advertising campaigns effectively, and with full transparency. Think your ready to launch your campaigns? Download our free Advertising Planning Toolkit, below, and find out.
Why choose MEQ for advertising services?
We take the time to identify any gaps in communication which could diminish your campaign performance and results. Gaps can be things like no conversion strategy, no established key performance indicators, or simply creative and content deficits, Gaps are expensive and can prevent top results.
We are committed to maximizing your ROAS (return on advertising spend) because that’s what we are about!
Cost-efficient and easy to manage programmatic advertising tools to deliver massive reach
Display + Behavioral Advertising
Programmatic Advertising with Behavioral Demographic, Lifestyle & Intent and Granular Focus Data
Access consumers on the display network through their mobile devices, audio device, desktop, and connected TV. Define your audience and access them where they are for effective reach. You can more granular parameters, like the geographic service areas by cities, counties, or zip code.
Geofencing Advertising
Event & location-based Display Ads
Serve ads to people in a very specific location. Accuracy is within 1 meter of the pinpointed coordinate and creates a virtual boundary that triggers a response whenever a mobile device enters or leaves a particular area. Serve ads to prospective customers surrounding your competitor’s location too. 3 our of 4 consumers complete an action after receiving a message when approaching a specific location.
CRM Display Advertising
Reach customers who have purchased from you before.
Serve display ads to your existing customers using your existing address list. Give your customers exclusive offers and reward their loyalty. You must have over 1,000 contacts to utilize this approach and 5,000 is better. You an control how many messages per day, and the length of the campaign.
Website Visitor Retargeting Advertising
Programmatic Advertising using Display Ads to Website Visitors
Reach the people who have already visited your website and show an interest in your business. Give site visitors exclusive offers and invite them back to your website to take additional actions. Prerequisite: This requires utilizing programmatic ads first to drive traffic to the site. It its not a stand-alone service.
Sample Geofencing Gif (3 panel) Ads – 300 px x 250 px
Traditional & Digital Tools That Perform
Direct Mail Advertising
Reaching your customers with printed materials
Direct mail is a viable way to reach your customers, but it has a significantly higher cost per 1,000 people reached than digital display. That said, it can stand out from the competition, and if the offer is good enough, it can create immediate results. If the customer is interested, but not ready to buy, they can hold on to the mailer. We create, plan, design and implement direct mail campaigns.
Email Marketing
Reach customers with exclusive content to inform and re-engage
Email marketing is ideal for warm leads, existing customers, and those who has given you permission to send messages. Email marketing, correctly implemented, will provide real value to readers. comply with canned spam laws, and won’t irritate your prospective customers. We create, plan, design and implement email marketing campaigns.
Radio Advertising
Digital and Terrestrial – Radio is viable
Nielsen reported in March 2023, in the 14-49 year-old demo, AM/FM radio surpassed TV viewership for the first time in history – less watching, more doing. It performs well in smaller markets in particular, where local stations have more community involvement. Larger DMA’s have more choices, reach more people, and therefore have higher costs. We know how to plan and buy stations and create stellar radio scripts.
CTV | OTT | Linear TV Advertising
Reach customers with the best of sight, graphics and sound.
CTV and OTT advertising captures people while they are consuming entertainment. TV remains very affordable and the standard view rate is 85%. Access your ideal prospective customer based on demographic and behavioral data in specific zip codes. We know how to plan and buy TV, and we create affordable and effective TV ads.
Advertising Publishers, Platforms & Tools We Use
Industries We Serve
Advertising Planning Toolkit
Maximum your campaign success with this checklist of requirements. Then you can breathe easy and focus on what you do best.
How do you achieve total campaign success from first touch to the last impression? By understanding the factors that influence the outcome. Request this FREE Advertising Planning Toolkit and discover the top actions you must take to prepare and plan and for any advertising campaign. Exclude one of these considerations and you’re likely to diminish your desired results.
Bonus Toolkit
Hiring the Right Advertising or Marketing Agency – Knowing the best practices employed by competent and professional agencies will galvanize your understanding for campaign success. If the agency doesn’t ask these questions or factor in these top considerations, you at risk of campaign uncertainty at best, or even failure.
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