Top-Tier Advertising Services
Get smart services and better results with professional advertising and media buying services.
Get top advertising results and a seamless advertising experience
The biggest challenges business face with advertising is knowing where to place the ad budget, and how to measure effectiveness for all campaigns. Are you getting the best results for your investment?
Know what you need?
Whether you are creating awareness, re-engaging customers, or looking for active buyers, we understand the requirements for results-driven campaigns. We build smart strategies, develop compelling content and design, and use best-in-class tools for ad implementation.
Not sure where to begin and don’t have an ad budget? We provide consulting and collaboration sessions to help you make the right advertising product decisions.
If you have an existing budget an advertising audit will provide you with the metrics to make wise decisions. You deserve the best results. If we can’t improve efficiency with our findings, the audit is FREE.
BONUS: With every advertising consulting session or advertising audit, you will also receive A FREE Creative and Design Assessment. How well do your ads perform? Do they meet all standards for best practices?
From ad planning and design to content and sales conversion tactics, we can help you achieve your advertising goals. Get smart and cost-efficient ad campaigns that target your high-value customers and stretch your budget.
Creating New Revenue Growth
One furniture company experienced attrition and inconsistent sales growth for several years before re-engaging with Marketing EQ. After rebranding and developing new communication strategies across all advertising products, the client realized nearly 20% revenue growth in just 8 months.
Reducing Ad Spend & Increasing Ad Effectiveness
One dentist was spending $75k per year on advertising, but not getting the results he expected. After rebalancing his media mix, Marketing EQ reduced his ad spend by $25k annually while increasing advertising results in his effective service area. More sales, fewer dollars, better results.
Print & Digital
The tools that work together for a 1-2 punch
Extensive data shows that companies that use both print and digital in their advertising mix get the biggest “bang for the buck.” Learn how growing companies use both.
The Right Advertising Mix & Better Sales Funnels
Finding the right balance of advertising products and methods will results in more consistent sales over time. We can help you simplify the advertising process and build the right plan that considers the entire customer journey:
Ad > Landing Page > Call to Action > Conversion Methods > Tracking > Recommunicating > Sales
Get MEQ Turn-Key Advertising Solutions and let’s create seamless sales connections to your customers.
Print Media is Alive & Well
Despite recent reports of the demise of traditional print advertising, we’re pleased to announce it’s thriving and serving a unique role in your marketing toolkit.
There’s nothing quite as immediate as promotional materials handed to a potential prospect in a face-to-face meeting.
Direct Mailers are still also testing well in investment/return metrics. Return on ad spend (ROAS) remains strong!
Traditional advertising methods with modern technologies
Traditional advertising methods working in tandem with digital advertising serve as a powerful workhorse for frequency in messaging. These tools keep your brand top of mind and create tangible methods to help folks engage with you. We can help you connect your marketing and advertising tools to effectively work together.
Direct Mail Advertising
Reaching your customers with printed materials
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Direct mail is a tangible print and mail method and a viable way to reach your customers. Direct mail is highly specialized, and depending on the size, can reach $780 CPM. With a compelling offer, you can expect to garner a 1%-3% ROI on average, up to 9% with highly-consumable products and services. We create, plan, design and implement direct mail campaigns with custom lists or bulk mail solutions.
Email Marketing
Reach customers with exclusive content to inform and re-engage
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Email marketing is ideal for warm leads, existing customers, and those who have permitted you to send messages. Email marketing, correctly implemented, will provide real value to readers and re-engage customers. We adhere to canned spam laws to protect your business and keep readers engaged. We create, plan, design, and implement email marketing campaigns.
Radio Advertising
Digital and Terrestrial – Radio is viable
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Less watching, more doing: as of March 2023, AM/FM radio listenership surpassed TV viewership for the first time in history among the 14-to-49-year-old age demographic (Nielsen).* Terrestrial performs well in smaller markets in particular, where local stations have more community involvement. Both terrestrial in larger DMA’s, and digital which is not geographically limited offer more choices, reach more people, and therefore have higher costs. We know how to plan and buy stations and create stellar radio ads.
TV Advertising
Reach customers with the best of sight, graphics and sound.
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TV advertising captures people while they are consuming entertainment. TV remains very affordable and can reach local, regional and national audience. Through our TV advertising program, the standard view rate is 95%. Access your ideal prospective customer based on demographic and behavioral data in specific zip codes. We know how to plan and buy TV, and we create affordable and effective TV ads.
Digital Advertising to find and acquire your perfect customer
Gone are the days of scattershot advertising, hoping you get a hit. We have the tools to target specific users – matched to your ideal customer demographics. Whether it’s a physical location, event, website visit or even a competitor’s venue, we can deliver your message to their hands directly…
Display + Behavioral Advertising
We develop customer profiles with behavioral, demographic, lifestyle & intent, and granular focus data
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Access consumers on the display network through a mobile device, audio device, desktop, and connected TV. Define your audience and access them where they are for effective reach. You can set more granular parameters, like the geographic service areas by cities, counties, or zip codes. Visual assets include static display ads, animated gifs, video, and TV commercials. Reach hundreds of thousands to millions of people in your preferred markets for pennies on the dollar.
Geofencing Advertising
We build custom fences around event location, your store, your competitors, and specific addresses of interest.
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Serve ads to people in a very specific location. Accuracy is within 1 meter of the pinpointed coordinate and creates a virtual boundary that triggers a response whenever a mobile device enters or leaves a particular area. Serve ads to prospective customers surrounding your competitor’s location too. 3 out of 4 consumers complete an action after receiving a message when approaching a specific location. Reach hundreds of thousands to millions of people within your preferred markets for pennies on the dollar.
CRM Display Advertising
We submit your database of prospects or customers and serve ads specifically to their devices. This is considered a ‘middle-of-funnel’ approach.
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Serve display ads to your existing customers on all their devices using your existing address list. Give your customers exclusive offers and reward their loyalty. You must have over 1,000 contacts to utilize this approach and 5,000 is best. You can control how many messages per day, and the length of the campaign too. This is a very cost-effective means of remarketing to your existing customers, or reach interested buyers from a warm-lead email list.
Website Retargeting Display Advertising
When folks visit your website, we can serve ads directly to their devices. Perfect for special sales and events and a way to invite people back to your products and services.
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Reach the people who have already visited your website and show an interest in your business. Give site visitors exclusive offers and invite them back to your website to take additional actions. Prerequisite: This requires utilizing programmatic ads first to drive traffic to the site.
Search Display Advertising
We compile a list of keywords and phrases recently searched for your products and services – and reach these folks again with your advertisement.
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Serve search-based display ads to your existing customers on all their devices using the top keywords and terms. This is based on a list of terms you provide, and the platform intelligence aggregates the most current, top-searched keywords for active buyers. This is considered a ‘bottom-of-the-funnel’ approach – customers who are ready to buy.
Social Media Display Ads
Social media is a valuable tool in your advertising mix, due to the accessibility of captive audiences. We can develop a custom profile for your ads.
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Reach customers with your digital ads on all the top social channels. Through this tool, you can create specific personas that will align with your customer type and their interests. The granularity in selecting your audience profile is unparalleled.
Your information is safe and secure with us, and only used for the purpose of this submission. We will never sell or share your information.
FREE Advertising Audit
Request our FREE Advertising Audit* and improve your advertising performance.
Your assessment will be based on over 20 metrics to evaluate results.
*Some conditions apply.
Publishers & Platforms
Types of ads we create
Billboard and OOH Advertising
CRM Advertising
Direct Mail Advertising
Display Advertising
Email Advertising
Flyers & Door Hangers
Geofencing Advertising
Magazine – Print & Digital
TV Advertising
Radio Advertising
Search Advertising
Social Media Advertising
Trade Publication Advertising
Transit Advertising
Video Advertising
Industries We Serve
Automotive Services Advertising
Building Services Advertising
Construction & Real Estate Development Advertising
Dentistry Advertising
Education & Government Advertising
Home Furnishings & Retail Advertising
Human Resources Advertising
Manufacturing Advertising
Medical Products Advertising
Professional Services & B2B Advertising
Real Estate & Mortgage Advertising
Retirement Community & Housing Advertising
Technology & IT Advertising
Travel, Arts and Restaurant Advertising
Advertising Planning Tool Kit
Understand the top considerations needed for an effective advertising campaign with our Advertising Planning Tool Kit.
Applying these best practices to your next campaign will reduce your financial risk and create more customers, over and over.
Your information is safe and secure with us, and only used for the purpose of this submission. We will never sell or share your information.
FROM SIMPLE SOLUTIONS TO TOTAL MANAGEMENT
