Planning Traditional Media
Finding the right balance of products, combined with digital can be challenging. Evaluating your budget, priority audiences and financial goals are the first actions we will take to help you develop a sustainable program. Key to this process is establishing an efficient average cost per 1,000 people reached (CPM) so you have a balanced media mix. We can help.
We have extensive experience in TV, radio, print, direct mail, out of home and non-traditional media. Prevent inefficiencies in your advertising plan and request an advertising audit. Continuous improvement will help keeps costs down. We utilize a formal planning process with industry-standard marketing metrics and research.
Through close marketing analysis for one local dentist, Marketing EQ found $25,000 in advertising savings by adjusting the schedule to their effective service area. We retooled the budget and reallocated the remaining $50,000; the result was a 300% increase in effective reach to the primary target customers and improved frequency to reinforce messaging. We help small businesses that commonly buy into mass ad programs that sound good but are rarely in full alignment with the industry or company metrics.
– Julie Gorham, Owner, Marketing EQ
Tools to help you gain market share, develop loyalty and remain top of mind
Search Ads | Display Ads | Direct Mail | Email | Events | Social Media | Out of Home | Signage | Radio | TV | Transit | Video
Not sure where to invest your marketing dollars? Schedule a review @ (360) 737-9888
One local furniture company reached out us due to poor advertising performance. He had little confidence in doing any sort of ads. We applied marketing science with creative planning and developed a sensible plan. The client said, “Now I see as you see!” Our education through practical application has strengthened their advertising success..
Another Furniture client had not made a profit when they began working with MEQ. They relied on us to plan, manage and create all campaigns. Over eight years working with us the client consistently grew between 2%-10% annually. Now they are in the maturity of their business. There are no shortcuts to customer acquisition – when done right, it can provide the necessary growth you need and desire. – Julie Gorham, Owner, Marketing EQ