Why work with us?

National brand managers use over 120 metrics to measure marketing actions for success. We understand which ones are important for your local business or organization, and why. Financial responsibility is at the core of everything we do to eliminate wasted ad spending and improve overall brand performance. We are laser focused on the essential actions that achieve top results. Consultation and discovery go hand-in-hand as we develop new initiatives and improve your marketing presence. Our holistic approach and analysis will deliver ongoing insights needed to gain confidence in your marketing future.

If you believe in uncompromising quality from first touch to customer acquisition, Marketing EQ is the best choice to help you gain market share. We are the number one choice for clients who seek sustainable results with every action building on the last to create long-term gains. Book a 30 minute consultation and let’s talk!

What does Marketing EQ mean?

In retail, the term Market Equilibrium means supply is in equal proportion to demand so there is neither loss nor waste of products. Marketing Equilibrium (EQ) means developing the right combination of actions, through the most efficient efforts to yield the maximize results. This creates marketing balance. Want to know how? Just ask!

EQ Owner, Julie Gorham has devoted her career to helping small business effectively compete in their desired markets . The EQ team is comprised of subject matter experts (SME’s) who work together in concert so everything about your communication is harmonious and resonant. We are confident in our abilities to materialize the most obscure and complex ideas into extraordinary bodies of work too.. Ask to see our portfolio!

Our efforts for every client are bespoke, as no two clients are alike.

 

How we work

  • Your interest is at the forefront of everything we do.
  • A plan for implementation will be established based on your resources and time.
  • Research is foundational to everything we do, and necessary for a 360 degree view of your business, opportunity and constraints.
  • We identify gaps in written or visual communication that disconnect you from your audiences, cost money and lose customers.
  • Expect lot of questions and discover how the answers bridge the gaps.

After working with us, many of our clients report seeing their business in a new light. We are defenders of best practices, curators of smart solutions, and avid audience builders. We authentically and transparently create marketing in balance.

Your needs? Our abilities!

  • Choose consulting for strategic communications
  • Develop your content infrastructure with a highly organized, professional content team
  • Consult with an expert creative and design team for every graphics project, small or large
  • Get smart organic solutions including SEO, inbound marketing and social media to support your conversion strategy
  • Gain access to enterprise level digital technologies
  • Use our traditional and out of home media planning services and resources
  • Utilize expert design-to-print services with local and global manufactures
  • Learn about our turn-key event planning and management services

Who we are

What we share in common is our unwavering dedication to the outcome of your success. We seek to delight you and will take the time that is needed to understand critical variables. We enjoy create new opportunities and embrace constraints. As your marketing needs grow, so will our resources to assist you. Technology and talent make us nimble, and we delight in creating sustainable solutions for long-term growth. Our key team members include:

Julie Gorham
Julie GorhamMarketing Architect
Julie is the founder of Marketing EQ. She began her career in advertising in 1988 and developed the first 24-hour real estate TV channel in the US with KBL-Com. As a national account manager in TV, she worked with ad agencies developing media plans with high efficiencies. She is the senior project manager, strategist and creative director for Marketing EQ. She is also the senior copywriter for branding development, adverts, event and collateral materials, email marketing, websites and PR.
Lee Hallet
Lee HalletSenior Branding Specialist
Lee has worked closely with Julie since 2010 to delight customers of every type with branding, logo design, print media, and website design. He understands the psychology of color and design to create maximum impact without distraction. His creativity is off the charts, and he often rapidly translates ideas to stunning visuals. He understands how to translate designs into user experience (UX) for customer engagement. Lee heads up our book publishing and design.
Kristin Kodenski
Kristin KodenskiSenior Graphic Designer & Ad Specialties
Kristin is an expert graphic designer and graphics lead with extensive print and digital experience. She blends an artistic eye with a strategic sensibility and takes on complex projects with ease. Whether you need a complete training manual, signage, business cards, digital and HTML ads, or infographics, she manages all projects with efficiency and care. Kristin also runs our social media programs and is in charge of ad specialties and clothing.
Kathy Presto
Kathy PrestoSEO Manager
Kathy has 5+ years developing and implementing effective search engine optimization (SEO) strategies including Google Ads. She evaluates effective off-site and on-site strategies for clients. Kathy also works in pre-production planning to prepare for onsite and offsite content. She is instrumental in campaign planning and works on social media, pay-per-click (PPC) marketing, and more. Kathy is responsible for setting up campaigns and managing reporting on performance.

By the numbers

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Websites….

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Happy clients

Our top services

Web Design & Development

Web design & development

Your online goals are achievable with a thoughtfully planned website. A robust strategy, content that matters and a design that’s memorable – done!

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Creative & Design Services

Branding and logo design

Fine-tuning your business’ brand is a game changer that can lead to greater ROI for every marketing investment you make thereafter.

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Customer Engagement

Search engine optimization (SEO)

Outrank your competition and be seen by more qualified potential clients, customers, and leads without having to pay per click.

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Inbound Marketing

Inbound marketing

Blogging? Social media? Focus on your core work and enjoy the bounty of a sustainable online presence. Great inbound services create the largest online footprint.

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Wordpress Security

Website care and security

Keep hackers from breaking in, stealing your data and destroying your website. Get a mighty hosting, maintenance, and security package. Protect your clients, your reputation and your business.

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Traditional & Digital Advertising

Advertising

Are you certain your advertising plan delivers the right efficiency to maximize your investment? Mix it up with online and offline. We build smart and relevant plans for every size.

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Creative & Design Services

Creative & Design Services

Whether you need a simple ad or complex company catalogs and digital designs, Marketing EQ graphic designers are experts.

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Customer Engagement

Customer Engagement

Once we get a visitor to your site, we’re standing by to answer their questions and remove the obstacles to their becoming your customer or client.

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