Why work with us?
If you believe in uncompromising quality from first touch to customer acquisition, Marketing EQ is the best choice to help you gain market share. We believe in creating thoughtful interactions for customer loyalty. Our efforts are best suited for clients that seek sustainable results with every action building on the last, creating long-term gain. We can’t wait to share in your vision!
What does Marketing EQ mean?
Marketing EQ owner, Julie Gorham worked with hundreds of businesses, organizations and government agencies between 1988 to 2008 in advertising planning and account management. Most complained they threw their money away on marketing and advertising services that under-performed. Once their money was gone, they had no sustainable way to advertise and sustain lead generation. Referrals are always key, but there’s no way to predict and produce ongoing results. Julie devoted her career to understanding all media products from TV and radio to now thousands of SaaS (software as a service) and digital media. She applied the principle of Market Equilibrium in retail which means supply is in equal proportion to demand so there is neither loss nor waste of products. Marketing Equilibrium (EQ) is a model to structure all investments to maximize results and eliminate any unnecessary spend (waste). This approach utilizes any combination of the 121 marketing metrics used by national brand managers to measure performance. Every company is different, so the metrics applied are unique to that business and industry. The bottom line? We build it right, the first time.
How we work
You know your business. We aim to know it better.
After working with us, many of our clients report understanding and seeing their business in a new light. Why? We are data driven professionals with a thorough evaluation process that identifies any marketing gaps. Gaps will cause you to lose customers, one at a time. Once they go away, you may never get them back. Our job is to protect your investment and customer acquisition.
We are defenders of best practices, curators of smart solutions, and avid audience builders. We are authentically and transparently marketing in balance.
Get Marketing EQ and watch your results grow!
Your needs? Our abilities!
- Choose consulting for strategic communications
- Develop your content infrastructure with a highly organized, professional content team
- Access an expert creative and design team for every graphics project, small or large. We can move quickly for fast-turn projects too
- Get smart organic solutions including SEO, inbound marketing and social to support your conversion to make a lasting footprint on the web
- Gain access to an enterprise level digital ad platform
- Utilize expert design-to-print services with access to local and global manufactures
- Turn-key event development, planning and design services.