About Us2019-08-05T10:21:42-08:00

Why work with us?

If you believe in uncompromising quality from first touch to customer acquisition, Marketing EQ is the best choice to help you gain market share.  We believe in creating thoughtful interactions for customer loyalty. Our efforts are best suited for clients that seek sustainable results with every action building on the last, creating long-term gain. We can’t wait to share in your vision!

What does Marketing EQ mean?

Marketing EQ owner, Julie Gorham worked with hundreds of businesses, organizations and government agencies between 1988 to 2008 in advertising planning and account management. Most complained they threw their money away on marketing and advertising services that under-performed. Once their money was gone, they had no sustainable way to advertise and sustain lead generation. Referrals are always key, but there’s no way to predict and produce ongoing results. Julie devoted her career to understanding all media products from TV and radio to now thousands of SaaS (software as a service) and digital media. She applied the principle of Market Equilibrium in retail which means supply is in equal proportion to demand so there is neither loss nor waste of products. Marketing Equilibrium (EQ) is a model to structure all investments to maximize results and eliminate any unnecessary spend (waste). This approach utilizes any combination of the 121 marketing metrics used by national brand managers to measure performance. Every company is different, so the metrics applied are unique to that business and industry. The bottom line? We build it right, the first time.

How we work

You know your business. We aim to know it better.

After working with us, many of our clients report understanding and seeing their business in a new light. Why? We are data driven professionals with a thorough evaluation process that identifies any marketing gaps. Gaps will cause you to lose customers, one at a time. Once they go away, you may never get them back. Our job is to protect your investment and customer acquisition.

We are defenders of best practices, curators of smart solutions, and avid audience builders. We are authentically and transparently marketing in balance

Get Marketing EQ and watch your results grow!

Your needs? Our abilities!

  • Choose consulting for strategic communications
  • Develop your content infrastructure with a highly organized, professional content team
  • Access an expert creative and design team for every graphics project, small or large. We can move quickly for fast-turn projects too
  • Get smart organic solutions including SEO, inbound marketing and social to support your conversion to make a lasting footprint on the web
  • Gain access to an enterprise level digital ad platform
  • Utilize expert design-to-print services with access to local and global manufactures
  • Turn-key event development, planning and design services.

Who we are

We are a team of geeks who delight in solving puzzles. We possess a keen ability to create new opportunities and are never intimidated by constraints.
As your marketing needs grow, so will our resources to assist you. Technology and talent make us nimble, and we delight in creating sustainable solutions for long-term growth. Let’s work together!

Julie Gorham
Julie GorhamMarketing Architect
Julie is the founder of Marketing EQ. She started her career in 1988 and developed the first 24-hour real estate TV channel in the US with KBL-Com. As a national account manager in TV, she worked with ad agencies developing plans with high efficiencies. She is the senior project manager, strategist and creative director for Marketing EQ. She works on the front lines with clients and develops strategic communication through research and planning.
Brent Zupp
Brent ZuppWebsite Development & Administration
Brent is our website developer who began his career as a website content administrator in 2005 at IBM. While there he implemented and managed a variety of content management solutions for websites within his department. His passion is website user experience (UX) and the development of stable website solutions to complex problems. He enjoys and is adept at working directly with clients and believes in customer education and transparency.
Calin Mox
Calin MoxProject & Client Support
Calin is a valuable member of our internal team and integral to production management. She is quick on her feet, works closely with Julie in operations and can navigate digital like a ninja. She applies her excellent communication skills in writing blog and social content and is skilled in social media management and campaign development. We enjoy her positive and upbeat attitude, and so do our clients!
Lee Hallet
Lee HalletSenior Branding Specialist
Lee has worked closely with Julie since 2010 to delight customers of every type with branding, logo design, print media, and website design. He understands the psychology of color and design to create maximum impact without distraction. His creativity is off the charts, and he often rapidly translates ideas to stunning visuals. He understands how to translate designs into user experience (UX) for customer engagement
Kristin Kodenski
Kristin KodenskiSenior Graphic Designer & Ad Specialties
Kristin is an expert graphic designer and graphics lead with extensive print and digital experience. She blends an artistic eye with a strategic sensibility and takes on complex projects with ease. Whether you need a complete training manual, signage, business cards, digital and HTML ads, or infographics, she manages all projects with efficiency and care.

By the numbers

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Design & Creativity
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Marketing strategies

Websites….

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Content, ad copy, social and blog
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Videos & TV Commercials Created & Directed
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Public relation engagements
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Happy clients

Our top services

Web Design & Development

Web design & development

Your online goals are achievable with a thoughtfully planned website. A robust strategy, content that matters and a design that’s memorable – done!

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Creative & Design Services

Branding and logo design

Fine-tuning your business’ brand is a game changer that can lead to greater ROI for every marketing investment you make thereafter.

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Customer Engagement

Search engine optimization (SEO)

Outrank your competition and be seen by more qualified potential clients, customers, and leads without having to pay per click.

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Inbound Marketing

Inbound marketing

Blogging? Social media? Focus on your core work and enjoy the bounty of a sustainable online presence. Great inbound services create the largest online footprint.

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Wordpress Security

Website care and security

Keep hackers from breaking in, stealing your data and destroying your website. Get a mighty hosting, maintenance, and security package. Protect your clients, your reputation and your business.

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Traditional & Digital Advertising

Advertising

Are you certain your advertising plan delivers the right efficiency to maximize your investment? Mix it up with online and offline. We build smart and relevant plans for every size.

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Creative & Design Services

Creative & Design Services

Whether you need a simple ad or complex company catalogs and digital designs, Marketing EQ graphic designers are experts.

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Customer Engagement

Customer Engagement

Once we get a visitor to your site, we’re standing by to answer their questions and remove the obstacles to their becoming your customer or client.

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Contact Us Today