Top-Tier Branding Services
A high-quality, professional brand is key to attracting the right audiences. Give your business the gift it deserves, so others can fall in love with it too.
Building a successful brand – Outshine your competition with professional branding and design
Why is brand development or brand design so important?
Branding is a subtle art of representing your business through the key building blocks that form your brand identity. Branding is how you convey your values and character with a design that will attract your priority audiences.
“Ferociously competent? Friendly and approachable? A great brand speaks volumes at first glance..” – Lee Hallett.
“Branding is a thoughtful and complex process of fine arts and science informed by research and analysis.” – Julie Gorham
We have decades of experience building brands for start-ups, small businesses, and local government.
Brand building may begin small, with a logo, but it must be fully developed into your entire marketing and communication eco-system to provide a lasting and positive impression. Without consistency, customer trust becomes lost as quality is brought into question.
The Cornerstone of Your Brand – A Logo
Develop or redevelop your brand with confidence
A logo is the first building block of your marketing foundation. A professionally designed logo will create an instant impression and set expectations with customers.
Frequently, logo designs fail because they miss the mark on the key objectives – your values and perceptions combined with customer wants and needs. Our branding process informs logo development which is often why our clients experience fast and satisfying results.
Every design by MEQ is hand-crafted using a fine-arts application, and is 100% bespoke. Your logo design will never look like a stock image.
A logo is the hardest working piece of design you’ll ever commission. It has to wear a lot of hats, cover a lot of ground and say as much as possible in the smallest space.
It’s where shapes, icons, colors, and fonts all combine to say more than it’s parts alone.
Don’t be vanilla…
The good thing about Vanilla ice cream is that nobody hates it. The bad thing about Vanilla ice cream is nobody loves it. I’d rather try and create something that some people love at the expense of a few people disliking it rather than have a bland, middle-of-the-road, design that doesn’t stir emotions either way. It’s better to take a bold swing and create something great, than aim for mediocrity. – Lee Hallett, Creative Director, MEQ
Logo marks make indelible impressions and create brand loyalty – so much so that people wear them on their chests and hats, and even get tattoos. Logo marks become your silent salesperson traveling with its chosen tribe wherever it goes, becoming a part of the experience. Well-crafted logos represent a value, an idea, a belief. What could a memorable logo do for your business?
Branding Components, Branding Guidelines, and Branded Images
Every company is unique. MEQ will work with you to identify all the facets of your company identification and transform them into show-stopping designs, images, and brand elements. Once this process is complete, it’s good to convert design practices into a tool that your employees and vendors can follow when creating new marketing assets. Branding Guidelines is the document you need that contains all design rules and applications to ensure compliance in usage. This document often grows over time and may need to be refreshed annually.
- Branding guidelines can be complex or simple depending on the amount of assets your company needs.
- Branding guidelines typically include logos, logo usage, fonts and usage, color sets, writing style, language and tone, writing rules, key assertions, values, mission and vision statements, unique selling propositions, pillar words, and key concepts.
No matter what you need, Marketing EQ will ensure your branding works seamlessly for your business.
On average, it takes a minimum of 20 exposures for a person to form a conscious impression of a brand. If your brand is inconsistent, that number goes up to 30, 40, or higher, but it’s likely to be a negative impression. Inconsistency feels unprofessional, sometimes even untrustworthy.
How can we help?
Strategy to turnkey solutions
