Top-Tier Branding Services
A high-quality, professional brand is key to attracting the right audiences. Give your business the gift it deserves, so others can fall in love with it too.
Building a successful brand – Outshine your competition with professional branding and design
Why is brand development or brand design so important?
Branding is a subtle art of representing your business through the key building blocks that form your brand identity. Branding is how you convey your values and character with a design that will attract your priority audiences.
“Ferociously competent? Friendly and approachable? A great brand speaks volumes at first glance..” – Lee Hallett.
“Branding is a thoughtful process of fine arts informed by research and analysis. If successful, it begins with clarity demonstrated in a 1″ x 1″ square” – Julie Gorham
We have decades of experience building brands for start-ups, small businesses, and local government.
Brand building may begin small, with a logo, but it must be fully developed into your entire marketing and communication eco-system to provide a lasting and positive impact. Without consistency, customer trust becomes lost as quality is brought into question.
The Cornerstone of Your Brand – A Logo
Develop or redevelop your brand with confidence
A logo is the first building block of your marketing foundation. A professionally designed logo will create an instant impression and set expectations with customers.
Frequently, logo designs fail because they miss the mark on the key objectives – your values and perceptions combined with customer perceptions, wants, and needs. Our branding process is all-inclusive, and doesn’t waste time, which is how we deliver excellence at first draft.
Every design by MEQ is hand-crafted using a fine-arts application, and is 100% bespoke. Your logo design will never look like a stock image.
A logo is the hardest working piece of design you’ll ever commission. It has to wear a lot of hats, cover a lot of ground and say as much as possible in the smallest space.
It’s where shapes, icons, colors, and fonts all combine to say more than it’s parts alone.
Don’t be vanilla…
The good thing about Vanilla ice cream is that nobody hates it. The bad thing about Vanilla ice cream is nobody loves it. I’d rather try and create something that some people love at the expense of a few people disliking it rather than have a bland, middle-of-the-road, design that doesn’t stir emotions either way. It’s better to take a bold swing and create something great, than aim for mediocrity. – Lee Hallett, Creative Director, MEQ
Logo marks make indelible impressions and create brand loyalty – so much so that people wear them on their chests and hats, and even get tattoos. Logo marks become your silent salesperson traveling with its chosen tribe wherever it goes, becoming a part of the experience. Well-crafted logos represent a value, an idea, a belief. What could a memorable logo do for your business?
Branding & Rebranding Case Studies
NW Homebuilder Group
Consulting | Strategic Planning | branding & Logo design | Website Development | Design & Content | Course Curriculum | Collateral & Event Materials | Signage | Social Media | Advertising | Website Hosting & Management | VidEo
In 2019, a successful real estate entrepreneur was ready to launch his new real estate development and home building business and needed professional marketing. They hired MEQ to develop a new brand, then run an event for their first home tour, in their first real estate development. MEQ had 30 days to create all assets including: printed materials, signage, food vendors for the event, email and printed templates for marketing partners, a video, and radio campaign. Read more…
Arrow Timber Frame
Website Re-Development | Rebranding & Logo Design | Content Editing | Graphic Design | Collateral Materials – Training Materials & Book Design | Public Relations | Social Media
Arrow Timber Frame’s Owner came to MEQ because he wanted an improved design for the website, and a new brand look. For the brand, the client wanted to maintain an old-world feel, but in a way that communicated luxury. Luxe is often black and white, and very minimalist, but with this design, it was important to present the organic aspect of the timbers. The client felt the colors were outdated and wanted to give the site a lighter, more professional feel. Read more…
What does Brand Identification include? Branding Guidelines, Branded Content, and Branded Images
Every company is unique. MEQ will work with you to identify all the facets of your company identification and transform it with show-stopping designs, images, and branded elements.
Branded Images
As your design needs grow, it’s important to echo the brand look and feel with illustrations and images that are contiguous with your brand look. This includes ads, emails, website design, signage, social media designs, sales materials, collateral materials, and more. Without aligning your images, your brand may appear fragmented or disconnected.
Branded Content
Content is the foundation of excellence in communication, and effective branding doesn’t stop at a logo and branding guidelines The tone of your content on the website, in collateral or sales materials, or even email marketing must align with your brand voice for total impact. We know how to convey your company voice in a way your customers want to receive it.
Branding Guidelines
Once the logo process is complete, it’s good to establish design best practices in a Branding Guidelines. This document contains all the design rules and applications to ensure compliance in usage by anyone who will create assets with your branded. This document often grows over time and may need to be refreshed annually or when you create new brand components.
Branding guidelines typically include logos, logo usage, fonts and usage, color sets, writing style, language and tone, writing rules, key assertions, values, mission and vision statements, unique selling propositions, pillar words, and key concepts.
On average, it takes a minimum of 20 exposures for a person to form a conscious impression of a brand. If your brand is inconsistent, that number goes up to 30, 40, or higher, but it’s likely to be a negative impression. Inconsistency feels unprofessional, sometimes even untrustworthy.
How can we help?
Strategy to turnkey solutions
