Companies recognize that in order to keep up, they need more tools and expertise to create unique customer journey’s and measure ad and marketing performance. With over 4,000 software choices on the market and more emerging daily, it can feel pretty overwhelming.
What every business owner MUST know before they make the decision about whether to invest in branding their business.
In general, "branding" is everything that you do to establish an image of your company in your customers' minds (and hearts!) This can include your logo, your company's written "voice," and even details like how you train your service staff to interact with customers.
There's one web mistake I see made more than any other by business and website owners: Getting caught up in the myth of the fold. Here's what you need to know about the digital fold and modern scrolling behaviors.
How can you increase your odds of getting through the chain of contacts that stand between you and the business owner? Removing the barriers to a quick-hang up is a great start.
Sometimes, you need to give someone else a password to an online account of yours, and you might not have access to a sophisticated encrypted password sharing solution to do it. We'll examine how to share logins safely even if you're a lay person.
The horror story I’ve decided to talk about this October is something much more insidious, much more common, something there’s a very good chance is lurking around your own business: cheap website hosting.
October is upon us, and so are Google's sweeping new changes in how Google ranks your business website! But why, and what do you have to do to avoid penalties to your business?