Understanding comments, trackbacks and pingbacks

There are three main types of “comments” that you might receive on your blog posts or other materials:

  • Comments – Comments are created when someone uses the comment form on your blog post to engage with your content.
  • Pingbacks – Pingbacks are automatically created when someone links to your blog post from one of their blog posts. Sometimes they are referred to as just “pings.”
  • Trackbacks – Trackbacks are manual notifications by one blogger that they have linked to your blog post within theirs. Pingbacks were created to automate this process.

Pingbacks and trackbacks live in the same area as comments on your website. In the comment admin area, they will look like a small quotation from your original article, and a link to another website. For many new blog owners, this is a puzzling experience. Never fear! In most cases, a pingback is a good thing, and indicates that another website or blog is talking about you.

Some website platforms – especially WordPress websites, but they’re not the only ones – are able to communicate with one another. When you publish a page or post on your WordPress site, it will automatically check your content for links to other sites. If it spots one, it will send that website a courtesy notice to let them know that they were just mentioned on your site. This is a “pingback.” If the site is able to receive these notices, it may then show the pingback as a sort of comment on the specific post or page that you referenced, usually including a link to the article where you wrote about them.

So if you’re suddenly receiving a large number of pingbacks, it may mean that something you wrote has struck a chord, and other people are discussing it and linking to your website. Through pingbacks, other people can write their comments about your website on their own blog. This exposes their audience to thoughts about your site, potentially bringing you much more traffic and attention than if they just happened to jot their comments right on your own blog posts (where only your audience would see it, not theirs).

Pingback spam

Just like regular comments, it’s possible for pingback comments to be spam. Some fake blogs do nothing but publish advertisements for their own products, and pack them full of links to other people’s blog posts, in the hope that those pingbacks will get published in your comment sections. Evaluate all of your pingbacks for authenticity just as you would a comment, before approving them to be posted on your blog — if the referring website doesn’t look legitimate, or has a title like “Cheap gold 4 sale,” throw it in the spam bin.

Pingbacks in summary

In short: If another website writes a blog post or other article about your site, it may send your site an automatic notice about that mention. If your website is properly set up to receive those notices, it will record it as a “pingback” instead of a traditional comment, since the “comment” was left off site in the form of a full article. These pingbacks are often shown in a blog’s comment section as a courtesy to the site that mentioned you, and to let your visitors know what the buzz is across the ‘net.



  1. Avatar
    Gizmolad May 4, 2018 at 10:41 pm - Reply

    Thanks for the great piece. I will like to know if deleting the pingback is an issue. I mean will it cause any SEO problem if I just delete them? Mine is coming when I like to some of my other post published on my blog.

  2. Avatar
    Spiralytics November 12, 2018 at 3:17 am - Reply

    Insightful article here. Thanks for sharing! We used to get pingbacks all the time and they’re pretty much all spam. Since then, I think disabling pingbacks is the way to go.

  3. Avatar
    Androidappapks November 15, 2018 at 1:44 am - Reply

    Now the topic is very much clear to me. Thanks for the help

  4. Avatar
    acmarket July 13, 2019 at 7:56 pm - Reply

    Nice post to know more about trackbacks and pingbacks.

Leave A Comment