A great keyword strategy is simply quality content, in the right places, so the site can be properly indexed and categorized by the search engines. Specifically, it is both science and art, and the only way to win big is by constant content creation – incorporate more and more keywords and phrases over time.
Top tips to choose the right SEO keywords
What to include in reports
1. Make certain to ask for the universe of search terms in a spreadsheet format.
2. It’s imperative to request competition for keywords which compares traffic by low, medium, high volume. You can prioritize your keywords with this information.
3. Ask for cost per click to be included, so you can see what a click will cost you for advertising, not just your website.
4. Establish a good balance of keywords based on the volume of search by keyword . This means all SEO keywords will be categorized by competitive ranking – low, medium and high competition. Use this data for bidding on search terms for ads. The higher the competition for a keyword, the longer it will take to earn organic search lift, and the more it will cost for ads. The lower the competition, the easier is is to obtain search lift and the cost should be less.
5. Furthermore, ask for a professional recommendation by the SEO expert to prioritize keywords for website copy, and establish a list of keywords for advertising. Consider negative terms too, for ads. You will pay for them in search, unless they are excluded.