We love to connect…
The thing we love most is getting to know our clients and understanding their needs. It is through this thoughtful process that we discover the pathways to higher performance.
Core values and the value we deliver
Why hire us?
We’re a cost-efficient service provider that’s accurate with requirements and fast in delivery. You can expect reliable and consistent results.
What we believe in
We have developed a mindset of uncompromising quality – from first customer touch to sales acquisition. EQ means trust and transparency, and we back up assertions with facts. The Marketing EQ Process Funnel is a proprietary tool developed to reduce your risk and increase your results. It takes the guesswork out of planning and illuminates a clear path forward. What’s that worth to your company?
Every client receives white-glove service because we have honed our skills and tools into repeatable excellence. We are dedicated to process improvement. Communication excellence is the foundation for building an unstoppable brand with measurable growth.
You know your financial goals and what you expect to achieve – MEQ will help you find the shortest and most efficient path to get you there. The results may be surprising, and even unimaginable because we are dedicated to our craft. Your success is our success.
Invest wisely with MEQ – fiscally responsible and budget-minded
Marketing EQ was created to help clients invest wisely in their marketing. When you work with us, we will assess your marketing and media mix to reveal gaps. Gaps are expensive and result in customer loss. Bad allocation blows out budgets and under-delivers results costing companies a fortune. Our methods reduce risk and create success for marketing investments.
Early in her advertising career, EQ Owner, Julie Gorham worked in media sales. The biggest complaint she received from clients was under-performance from total ad spend. She worked with national accounts and ad agencies planning ad campaigns with research – demographics, psychographics, market data, and user data. media data, shopping behaviors, and more. MEQ uses these methods too. This approach saves clients hundreds of thousands of dollars per year and delivers better results.
Like Market Equilibrium, where supply is in equal proportion to demand, resulting in little waste, Marketing Equilibrium (EQ) will measure the right balance of actions with the right investment to garner the best outcome. This effort reduces the potential for any loss.
We are marketing in balance.
Working Together
We value client relationships and enjoy the marketing experience with you
- Expect professional communication from our team. We never go radio silent and we are highly responsive.
- We do our best to provide a quick response to an urgent problem.
- We plan effectively to keep your projects on track.
- You will always receive our honest and expert recommendations for improvement.
- We are flexible and can adjust efforts as needed based on resources, requirements and time.
- If gaps are present, we will inform you and the potential impacts to your marketing and advertising efforts.
Core Team
According to our clients, larger agencies are known to take longer to complete projects and apply massive resources with little transparency. They also report feeling frustrated that working with individual contractors can’t provide all the services they need; so they hire more of the same, but those people don’t talk among themselves, and the brand become further diluted. At MEQ, we like to think we’ve got a good thing going. We focus on fast and cost-efficient work to rival teams many times our size.
Julie Gorham and Lee Hallett have been working together since 2011. Their strategic planning and creativity are integral to the company’s success, and to help more customers like you. We’re glad to jump on a call with you to meet you and your team.
Meet Julie, the founder of Marketing EQ. Julie is responsible the for day-to-day operations at MEQ, including client relations. She specializes in media planning for both digital and tradtional advertising.
For nearly two decade Julie work at ad agencies and in media. Her extensive experience in research, including industry standards and trends, informs the strategic planning process for clients today.
She has served local, regional and national clients in advertising, marketing development, and sales strategies. Her passion for excellence is a driver for continuous process improvement. In 1988, her career in advertising began when she launched the first 24-hour real estate channel on TV in the US and booked records sales for KBL-COM.
In her spare time, Julie enjoys spending time outdoors, and with friends and family. She is passionate about writing music, creating new riffs on her acoustic and electric guitars, and gigging with friends when opportunities arise.
Meet Cheasanee “Chess”, the writer for Marketing EQ’s content. With a rich background in journalism and communications, she crafts punctual and powerful pieces that help clients achieve their marketing goals.
Cheasanee loves the challenge of producing engaging, informative content that captivates potential customers and guides them toward a purchase. Customers have limited time and attention, and her background in journalism gives her an edge in writing fast-paced content.
In addition to content development, Chess assists Julie with research and development to find that competitive edge, and bolster search engine rankings for clients
When she isn’t weaving words, Cheasanee indulges in cooking diverse cuisines and tending to her lush jungle of indoor houseplants. Her passion for writing extends beyond work, and whenever she isn’t penning personal projects she mentors budding writers in both fiction and nonfiction.
Looking for something specific?
Questions? Get in touch by phone, or fill out the form below. (360) 737-9888
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