Case Study: Northwest Home Builder Group

In 2019, a successful real estate entrepreneur was ready to launch his new real estate development and home-building business and needed professional marketing. He hired MEQ to develop a new brand, subsequent marketing materials, and a website. In addition we were asked to plan the entire event for their first planned community. MEQ had 30 days to create all assets including printed materials, large directional signage, email and print templates for marketing partners, a video, and even a radio campaign. The campaign and event was a total success and all lots and homes were quickly sold. The brand communicated the right message, and the advertising reached the right people. 

More developments: A comprehensive marketing package

Quickly, new developments emerged, and they needed a more sustainable way to present their inventory, as events were time-consuming and expensive.  We proposed a folder with “sell sheets” featuring the unique characteristics of each home, development, local amenities, entertainment and access to outdoor activities (7 developments within various cities). The tools were a success, and the client once again sold out of his inventory, and new developments ensued. The client trusted our expertise and the products produced lasting results. .