Case Study: Pro World Industries
Pro RV Repair Vancouver | Pro RV Mobile Repair | Pro RV Advanced Repair | Pro RV Repair Bend | Pro RV Repair Prineville
A 10X return on investment
Direct Mail & Web
Our client purchased an existing RV repair business that had never created or used a single marketing piece since 1985. The old website was outdated and didn’t represent the current services. The client needed to generate immediate revenue. We discovered they could download a sales database of over 5,000 customers and proposed a 9″ x 12″ direct mailer to existing customers.
First, we began with a rebrand to include a new logo and branding guidelines. We shot a team photo, identified all of the available services, and what made Pro RV different and better. We converted the new content into a direct mail design and a new website to showcase the company’s dedication to improvement and innovation. Customers were grateful for the communication and booked appointments right away. The sales resulted in over $50,000 in revenue, within one week, that the client counted on one hand. The direct mail piece continued to perform for over a year.
9%-23% increase, year after year
The value of a professional brand
As the client acquired more RV repair businesses, MEQ kept pace to convert those businesses to the Pro RV brand and create bespoke solutions for each unique location. From 2020-2022, the revenue growth gains were as low as +9%, and up to +23% per year in some locations.
When SEO services were applied to four of the businesses, the sites experienced a 10x search volume in each area, including Prineville within six months.
Check out some of the designs, below, from branding and ads, to branded clothing, logo designs and more.
“What I really appreciate about Marketing EQ is the level of ownership and accountability they take for their efforts. They had to deal with some tough challenges too during our business acquisitions and chased down a ton of credentials for web and social. They created two stages of branding to include a look in between the old and new businesses to preserve customer and employee confidence.
Their very first promotion for us in 2019 gave us a 900% return on investment in only one week, and that’s what I could count on one hand. That tool was indispensable for selling additional services to our customers.”
– Mike Montgomery, Owner, Pro World Industries.
Services Performed
- Sales & Demographic Analysis
- Product & Services Analysis
- Contract & Vendor Analysis
- Marketing Gap Analysis
- Marketing Plan Development
- Advertising Planning & Management
- Website Development & Management
- Data Clean-up & Management
- Direct Mail – Design & Printing
- Business Card Design & Printing
- Events – Planning, Banners, & Sales Materials
- Social Media Development
- Digital Display Advertising – Planning, list development, Creative, Implement & Manage
- Radio Advertising – Market Planning, Scripts Development and Commercial Production
- Search Engine Optimization
- Vehicle & Property Signage
Radio Ads
Pro RV Prineville needed to reach folks throughout Central Oregon and specifically Bend. MEQ developed a radio schedule to reach the top stations month-after-month, and produced radio ads to address the biggest customer problems.
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