Get content infused with the power of branding, emotion, and stone-cold data.

Great content is well-crafted and thoughtfully planned; to the customer it should feel like a warm hand shake and window into your world. Ready to invite them in?

Content writing for every platform, product and surface

From simple statements to comprehensive copy development, there is no limit to our content writing capabilities. Sometimes we get rough copy points from our clients, other times we get no copy at all. Regardless, every piece of content we develop for you is 100% bespoke and intended for the desired audience.

Types of content we create

Advertising copy, Annual Report Content, Book content and editing, Banner & event materials content, Professional bio copy, Brochure content, Bus/transit ad and OOH copy, Logo content, Blog copy, Branding statement Copy, Business card content, Display and digital ad copy, Direct mail content, Email content, Letterhead copy, Flyer/flier content, Magazine article content, Magazine ad content, Radio commercial scripts, Report content and editing, Search ad copy, Signage copy, Social media content, TV commercial scripts, Website copy, Print & electronic presentation content, Press release content, Video scripts, Website content, and more.

Case Study

Marketing EQ has served Clark County, Washington, since 2011. The Clark County Building Safety Department needed help to develop print and electronic materials to demonstrate their excellence in social marketing – to engage the private and public sector for everything related to Building Safety and Health. The original websites from 2011 became outdated and much of the content and programs had changed.

Promoting safe and healthy buildings to both the building community and homeowners was a top priority, but due to the pandemic in 2020, the project came to a halt. We asked the client if we could take the helm and build out the new website to move the project forward. The client agreed with this approach since we developed most of the promotional materials for PlanetClark.com Program since 2011. 

With no additional input from the client, we began integrating two sites into one site and modified all of the website copy. We also established an improved user experience, updated all of the downloadable documents, created new illustrations, and added new photos, videos and graphics. MEQ single-handedly managed the conversion. This is a demonstration in how we understand our clients businesses.

The outdated website had roughly 200 visitors per month. After the conversion, the site has grown to roughly 12,000 visits per month. This is the power of professional content added to design and website development. 

Some people say the devil’s in the details. And while that’s true, we like say the angels are in the details too – it’s our job to find them – Julie Gorham

Content Methodologies

The methods we use for content writing are many. Here are a few details surrounding how we approach content:

• We utilize a story brand framework where it’s needed, and consider all audiences, including the search engines.
• We create a brand voice that reflects your business.
• Data sets that inform the process are derived from our proprietary Marketing Process Funnel which are based on scientific marketing metrics. 
• Authentic content is crafted from the collection of insights about your business, industry and markets.
• We identify your unique strengths and establish a hierarchy of assertions. This process begins with branding.
• Our website content process includes the integration of high-value keyword for search engine optimization (SEO) for search authority and relevance where it’s needed.
• MEQ generated content efforts will improve general readability and cognition, and improve customer engagement. 

Choosing Marketing EQ. It was immediately apparent that the team here actually cared about our business and the impact they can make. Their knowledge and experience in marketing, branding, advertising, design and content creation has helped our new e-commerce company prepare for launch with a sustainable long-term marketing plan.

Deb Houston, Art by DJH

Email us or call (650) 419-3149