Case Study: Vantage Point HR 

The right plan with effective branding is timeless

As a new business, Vantage Point HR came to MEQ for strategic planning and consulting. We worked together to create a marketing focus by prioritizing top services based on market potential, sales conversion, and profit margin. We discovered the client needed communication to match his sales style – one-on-one and highly personalized. 

As the business grew, we developed an entire marketing infrastructure including branding. MEQ created a new brand presence that echoed the message of “Vantage Point” –  a view from the top, and improving your human resources elevates your business and helps you grow.

In addition, the client wanted simple communication tools for staying in touch with customers. We created collateral materials that the client uses for every new customer. After nine years, the client continues to receive positive feedback for these tools. MEQ understands that marketing communication must represent your values and also impart meaning to customers.  

Sales that deliver your top client

VPHR wanted to develop an advertising campaign but didn’t know where to begin. In addition, the client only wanted to attract businesses surrounding his city, so we needed to focus on a geographically selective area. In alignment with the client’s personalized approach to sales, MEQ created a multi-faceted sales campaign to reach new customers:

1. A direct mail list with custom parameters based on the client’s ideal customer.
2. Phone calls to prospective customers validate contact information and inform them of an upcoming letter.
3. A letter with an invitation to a 50-minute lunch meeting that contained the top concerns for employers.
4. A website landing page for RSVP and lunch options.
5. A PowerPoint presentation so the client refine his communication and practice his presentation

Before and After 

Once the direct mail list was developed, we asked the client to identify his top prospective client on the list. After the letters were sent out, within one week, that one client called VPHR directly for a meeting and wasn’t going to wait for lunch.

MEQ is a sales-based agency that connects customers to clients, in a friendly, engaging, and thoughtful presentation.