A high quality brand is the key to reaching the next level
Develop a better reputation with customers, gain wider recognition, and the ability to command a better price for your products and services.
Defining a brand that excites your customers and serves your business for the long-term is a value that is multiplied over every marketing action that you take for years to come; this includes the impact of advertising, repeat customers and referrals, and what price they are willing to pay for your services. Branding provides the most sound return on marketing investment and the gift that keeps on giving.
Marketing EQ can help you achieve that next level of branding. Looking for a brand refresh? Take our Aesthetic Evaluation and we’ll send you the results within a week.
Branding creates value
What is Branding?
In general, “branding” is everything that you do to establish an image of your company in your customers’ minds (and hearts!) This can range from your logo, to how you write your company “about” page, to details like how you train your service staff to interact with customers.
Why do successful companies invest at least 10% of their total or projected revenue to get branding right? It’s the most powerful tool to communicate who you are, what you believe, and who matters to you. A thoughtful brand demonstrates devotion to its customer by aligning company values with customer desires. How does your brand stack up to your competitors? A brand refresh can give new life to your business, and tell your customers they matter to you.
Branding guidelines
If you have not established any branding guidelines, which are used identify the components of your brand – logo, logo usage, fonts, color sets, language rules and usage, branding statements, values, mission, vision, unique selling proposition, and more, this may be a good place to start. Then, you can begin to experience brand cohesion in all of your designs and messaging. This creates a high level of quality and consistency that is required for success in all of your marketing materials.
How we work
To get the best, most cost-effective results, we will start by reviewing your company’s existing brand elements, setting up a call to discuss your concerns, and provide you with our professional opinion about any gaps.
- Want to charge more for your products or services?
- Want to attract a higher caliber of client?
- Want to create more loyalty with your existing customers?
- Want an easier time closing potential sales?
- Want your customers to refer more people to you, more often?
Big brands have proven with thousands of well crafted studies: design has a major impact on consumers’ behaviors, and can lead to all of the above — or tank it for you. Having a strong brand is a foundational step in shoring up and enhancing the overall value of your business, supporting all of your efforts to provide a better product or service.
Branding protects your bottom line
- It takes about 20 exposures for a person to form a conscious impression of a brand.
- If your brand is inconsistent, that number goes up to 30, 40 or higher, and the impression that they eventually form of you is more likely to be negative. Inconsistency feels unprofessional, sometimes even untrustworthy.
That means that a company with an undefined brand spends more on marketing for lesser results.
If you’re a business owner or marketing manager, that should be sounding serious alarm bells! And this goes doubly for small businesses: smaller businesses can ill afford to waste money on marketing that achieves lesser results.
Ready to take your business branding to the next level? Contact Marketing EQ today.
From our blog: information about business branding
What should I pay for a logo?
The price for logo development is all over the place. [...]
Does every business need a brand? The big benefits for small business.
What every business owner MUST know before they make the decision about whether to invest in branding their business.
What is branding, anyway?
In general, "branding" is everything that you do to establish an image of your company in your customers' minds (and hearts!) This can include your logo, your company's written "voice," and even details like how you train your service staff to interact with customers.
The fate in our designs
If you're having trouble deciding about a design or brand, it may be because you haven't clarified the audience or the goals of the design in enough specificity. If the goal is simply to look nice, you're likely to end up in the land of conflicting personal opinions. For whom is it mean to "look nice," and why?
Why black backgrounds are rare in advertising and branding
The color black has major cultural baggage associated with it, and for brands that want to feel welcoming, family friendly, homey or comfortable, this move can dramatically set them back.
The mission of mission statements
What's the point of even having one? Here's the point: A well-written mission statement provides a barometer for judging opportunities and ideas. It should help you to make decisions, but more importantly, it should help every single person in your organization make decisions.