Because we want the best, most cost effective results for our clients, Marketing EQ starts every new client relationship by gaining a full understanding of a company’s existing brand, refining it where necessary, and crafting a formal branding guidelines document. This creates the high level of quality and consistency that is required for success in all of the materials we create for each client.
In general, “branding” is everything that you do to establish an image of your company in your customers’ minds (and hearts!) This can range from your logo, to how you write your company “about” page, to details like how you train your service staff to interact with customers.
Being a creative branding agency means a better reputation with customers, wider recognition, the ability to command a better price, and more. All serious businesses should know how they want their customers to perceive them, and establish a set of “branding guidelines” to keep all materials produced by the company – and all the experiences it creates for its customers – “on brand.”
Defining a brand that excites your customers and serves your business for the long-term can be a challenging task, but when the value is multiplied over every marketing action that you take for years to come, in both the short term (the immediate impact of advertising) and the long term (how many customers become repeat business, give referrals, and what price they are willing to pay), it becomes the obvious choice and the only one that makes sense.