What is Branding?
In general, “branding” is everything that you do to establish an image of your company in your customers’ minds (and hearts!) This can range from your logo, to how you write your company “about” page, to details like how you train your service staff to interact with customers.
Why do successful companies invest at least 10% of their total or projected revenue to get branding right? It’s the most powerful tool to communicate who you are, what you believe, and who matters to you. A thoughtful brand demonstrates devotion to its customer by aligning company values with customer desires. How does your brand stack up to your competitors? A brand refresh can give new life to your business, and tell your customers they matter to you.
If you have not established any branding guidelines, which are used identify the components of your brand – logo, logo usage, fonts, color sets, language rules and usage, branding statements, values, mission, vision, unique selling proposition, and more, this may be a good place to start. Then, you can begin to experience brand cohesion in all of your designs and messaging. This creates a high level of quality and consistency that is required for success in all of your marketing materials.
How we work
To get the best, most cost-effective results, we will start by reviewing your company’s existing brand elements, setting up a call to discuss your concerns, and provide you with our professional opinion about any gaps.