Search Engine Optimization Management
Better insights to plan and predict your sales leads. The best tool to generate higher-quality website traffic.
Nobody will know you’re “doing” SEO
Search engine optimization (SEO) improves a site’s visibility through keyword research, link building, content creation, and technical optimization. It helps businesses achieve better rankings in the search engine results pages, potentially increasing traffic and, eventually, conversions.
It can feel impersonal and difficult to find meaning on a website stuffed with keywords and key phrases. As content experts, Marketing EQ applies a strategic approach to SEO content management. We work with SEO experts to establish the right requirements and hold these efforts accountable to the results. The work we perform builds into a seamless customer journey.
What we assess, monitor, and adjust:
- SEO Content & Keyword Audits
- Strategic Planning for new SEO efforts
- Keyword Analysis and Results
- Audit technical SEO on-site results
- Technical work for tag Management
- Audit Directories Management
- Provide Reporting with explanations
- Keyword ranking Analysis and Result
What we create and implement:
- New SEO content integration for web pages
- Design modules to improve new SEO content integrations on web pages
- SEO Content adjustments for alignment with the company brand
- Conversion Strategies
The tortoise and the hare
While nobody can promise you the “top position” in search, all the time, if you are consistent, month after month, with the right actions, you’ll reach the the right number of leads and your ideal customers. Slow and steady wins this race.
Got a call Friday afternoon from a higher end nightclub in PDX that just bought the location…..and they were looking get some HR consulting. I asked where they found me and responded “Your SEO is really good….you came up first. I blame you : )
And email from Tom Engel, Vantage Point HR., Principal Consultant, MBA, SHRM-CP on 3.4.24
An Unbiased Approach
FACT: Professional implementation of content with designs performs best for users and search engines.
We build web pages that SEO companies don’t, like the design of your new landing pages to support your new SEO content. SEO content can integrated for copy changes, but we integrate copy changes to look pro! Now your customers will never know your doing “SEO”.
FACT: Choosing the right keywords for your highest profit services delivers the best results
Hundreds and even thousands of keywords are used in search. As your business champion, our efforts will keywords are selected to ensure higher dollar sales.
FACT: SEO is a necessity to be found and drive sales leads to your site.
Companies that utilize professional grade SEO get better, consistent traffic to their websites.
With digital ads, the average conversion rate is 2%. With strategic SEO, the average conversion rate is 4%. What does 2% represent in leads?
Example: If there are a thousand searches a day for your products or services, that’s roughly 60 leads a day you didn’t get yesterday, and it repeats every day. Plus, search engines will reward good, consistent communication and onsite SEO, so your site will grow in authority and relevance. over time, and your quality score will follow. That said, we recommend weighing options against your budget to determine a sustainable investment.
How does SEO work?
Search engines (Google, for example) help users find content by organizing the search engine results pages, or SERPs, based on content’s value and accessibility. The goal is to determine the keywords your target customers use when searching for products or services and where those keywords fall into the buyer’s journey. You can incorporate these into your content, titles, headlines, and meta descriptions. Use the Google Keyword Planner to find keywords—aim for ones that aren’t highly competitive. Long-tail keywords, which are also better optimized for voice search, can have less competition and offer more opportunities to rank.
Without SEO, generating massive traffic may be difficult or nearly impossible. Unless you’re willing to spend thousands of dollars on advertising, getting a better ranking in the SERP can be difficult without SEO. A higher ranking in the SERPs means more impressions, increasing your chances of attracting more paying customers. A consistently high ranking in the SERPs also drives brand awareness, and customers are more likely to perceive your company as trustworthy if your content repeatedly appears in their search results.
Why Is SEO Important?
Keyword research allows you to stay informed about the market and search intent. It shows what’s trending and what’s outside your niche. You can use these insights in your content strategy and marketing campaigns.
Trust & Customer Perception
People trust the top organic business listings as reputable companies, perhaps the best in their category. They also tend to believe that the top search results contain the most reliable information. After all, why else would they show up at the top? With regular SEO practices, you can earn your way up through the ranks.
Long-lasting results
Optimized pages remain optimized. You can continue to rank highly for optimized keywords for years after your investment into SEO. Remember, search is a moving target, so it requires ongoing effort to maintain top positions – because your competitors may be seeking top spots too.
Search engine optimization (SEO), properly implemented, is worth its weight in gold in terms of web traffic and lead generation. While Ads creates a single impression, then they are gone, SEO offers a compound effect, month after month, building on every keyword and phrase. But, this only happens if you implement all the right methods.
Professional SEO creates a hierarchy of communication that earns its way into improved ranking on search pages searched by your customers. Little to no SEO will ensure you’re not on the first page, and likely could be on the last page for any number of search terms people will use to find your business. Thousands of words and terms are used, and you can’t leave this to chance.
What Are the Factors and Actions That Affect a Site’s SEO?
One of the main goals of SEO is to get better rankings in the SERPs. More visitors to your website improve brand awareness and increase the number of potential customers. However, search engine rankings depend solely on Google’s ranking algorithms or the processes it uses to rank web pages. Some factors that affect rankings include:
- Content quality and relevance: Focus on creating high-quality content relevant to the keyword you’re trying to rank and the specific stage of the buyer’s journey you’re targeting.
- Mobile-friendliness: Can users easily read your content on a mobile device without zooming in? Use Google’s Mobile-Friendly Test to check individual web pages.
- Page performance: Have you checked your website’s speed and responsiveness? Google uses Core Web Vitals to evaluate your page’s interactivity and load time.
Other factors that can affect SEO rankings include backlinks, user experience, and domain metrics. Avoid keyword stuffing and using pop-ups that prevent visitors from accessing content on a mobile device — both can severely hurt your rankings. Also, don’t use programs that automatically create links to your site or excessive link exchanges, as these can affect SEO rankings.
Contact Marketing EQ Today To Get Started
Do you need help increasing your website’s visibility in the SERPs? We specialize in helping startups and established businesses in Vancouver, WA, and beyond improve their rankings in Google for queries relevant to their services, products, and industry. Our digital marketing services include SEO, website design & hosting, and content strategy. Book a free consultation with us today to kick off your SEO journey.
Questions? Get in touch by phone, or fill out the form below. (360) 737-9888
FREE Marketing Consultation
The quickest way to ascertain how we can best help you is with a FREE consultation.
Book your meeting through Calendly, below.
If you a vendor who wants to do business with MEQ? See instructions at the bottom of our website and follow the instructions for Vendor Submissions.
Email us or call (650) 419-3149
Strategy to design solutions
