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Pull up a chair and take a look through some our articles – 100% bespoke and based on our experience. We hope they empower you. Let us know!
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How do I choose the best web firm?
Hiring the best website development firm to achieve your marketing goals Website development and redevelopment is a big job. There are many moving parts that all have to be properly connected. To have total confidence in your website project, defining what you you...
How do I choose the right SEO keywords?
How to master SEO and skyrocket your website traffic (without breaking the bank) Are you tired of watching your competitors dominate search results? Does your marketing plan for your business in 2024 include attracting a tidal wave of qualified leads (and sales)...
Why do I have problems with my website?
Worried About Your WordPress Website? How long has it been since your WordPress website launched – a month, six months, a year? Have you been doing any maintenance? Or, perhaps somebody built a WordPress website for you and left it in your capable hands without...
Marketing EQ recognized as a Top 30 Washington Branding Agency
Vancouver, WA — October 12, 2021 Marketing EQ has been recognized as a Top 30 Branding Agency in Washington in 2021 by DesignRush, a reputable B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms,...
Do I need to pay for professional content?
Professional content creates total communication success If you are focused on growing your online presence in 2024, you may be wondering: "Do I need to pay for professional content?" Content is the cornerstone of communication with your customers. It fuels every...
What should I pay for a logo?
What should I pay for a logo? A logo is one of the hardest-working pieces of design. Investing in a logo isn't just about aesthetics – it's about building a brand identity that resonates deeply with your customers. That's a lot to ask of a design that must pass the...
What kind of WordPress Website do I need?
It all depends on what you want your site to do! Some companies need their site to collect members or sell items, and others just need a 'brochure' site. What is the purpose of your site? Ecommerce vs. Brochure Website A small business website and ecommerce website...
Why is video so expensive?
Why is professional video so expensive, one client asks? The short answer is - the variables are immense, and there are many processes that require expertise. For world-class videos reaching a wide audience, long-form videos that are educational, and content and...
Preparing to adopt new marketing technology
Companies recognize that in order to keep up, they need more tools and expertise to create unique customer journey’s and measure ad and marketing performance. With over 4,000 software choices on the market and more emerging daily, it can feel pretty overwhelming.
All about SEO and what you need to know for total success
SEO is a huge, complex subject, with ever-changing advanced concepts and long-standings basics. Almost everyone knows that it is highly important, but what is it really?
Why is branding important?
What every business owner MUST know before they make the decision about whether to invest in branding their business.
What is branding, anyway?
In general, “branding” is everything that you do to establish an image of your company in your customers’ minds (and hearts!) This can include your logo, your company’s written “voice,” and even details like how you train your service staff to interact with customers.
The myth of “the fold”
There’s one web mistake I see made more than any other by business and website owners: Getting caught up in the myth of the fold. Here’s what you need to know about the digital fold and modern scrolling behaviors.
The benefits of SEO
You want your most motivated buyers to find you at the moment that they’re ready to buy. SEO is the tool to make those instant connections.
How do you compare costs for digital and traditional media?
There is only one universal measure for cost comparison between digital and traditional media.
The fate in our designs
If you’re having trouble deciding about a design or brand, it may be because you haven’t clarified the audience or the goals of the design in enough specificity. If the goal is simply to look nice, you’re likely to end up in the land of conflicting personal opinions. For whom is it mean to “look nice,” and why?
Why I’m gaga for good website hosting
How fast your site loads has an impact on your SEO score – not to mention the number of people who “bounce” off your site in frustration, and go to a faster competitor’s site. How your site is built certainly has an impact on your loading times, but what most people don’t realize is that the server on which that site resides has just as much to do with how fast your site can run.
Why black backgrounds are rare in advertising and branding
The color black has major cultural baggage associated with it, and for brands that want to feel welcoming, family friendly, homey or comfortable, this move can dramatically set them back.
Understanding comments, trackbacks and pingbacks
There are three main types of “comments” that you might receive on your blog posts or other materials. Understand what they mean and what to do about them.
The mission of mission statements
What’s the point of even having one? Here’s the point: A well-written mission statement provides a barometer for judging opportunities and ideas. It should help you to make decisions, but more importantly, it should help every single person in your organization make decisions.
What color is your brand?
Color has the power to influence, attract your customers and leave an indelible impression. Strategically using color across all of the pieces associated with your brand can increase the impact of every ad or brochure you put into the world, and increase how memorable your brand is to both current and potential customers.
What is password hygiene and why does it matter?
There’s lots of things that can be done to keep your passwords from ending up in the wrong hands, but no one else can do them for you or for your employees. When it comes to protecting the keys to the kingdom, security is everyone’s job. Here’s a few simple rules to live by to keep yourself (and your business) safe online.
The web is a battle ground: how hacking disasters happen every day
Many people falsely assume that because their site gets little traffic, or is small, or because it does not store personal information, it won’t be a target for hacking, and therefore they can afford to save a little money and time by not securing their website. We find that the average 5 page informational website experiences a minimum of 10 hacking attempts per day.
Deciding how to calculate shipping costs for your online store
One of the largest decisions facing a new e-commerce entrepreneur is how to get their products to the customers that order them. Shipping is a real cost to you, and must be accounted for. But it can also be a deterrent to customers who are used to shopping in physical locations, or who have been basking in the glow of their Amazon Prime account.
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